Every brand comes up with different strategies to make their efforts successful. Brand success eventually leads to higher conversion rates and high rates of return on their investment.
Brands use various marketing strategies to improve visits to their website and persuade users to take the desired action.
Desired actions are not limited to making payments or purchasing a product, country email list they also include email signups, social media likes, downloading a lead magnet in your sales funnel, and entering a contest or giveaway.
Table of Contents
How to improve your conversion rate?
1. Boost customer reviews to improve authenticity.
2. Use website pop-ups
3. Intriguing images help generate engagement
4. Clear call to action to offer a path to customers
5. Provide clear information about your customer service for added authenticity.
6. Professional writing helps create persuasive marketing campaigns.
7. Detailed product description improves authenticity.
8. Use follow-up email campaigns to prevent cart abandonment
9. Use colors to attract visitors with vitality.
10. Add trust badges to your web pages
11. Develop relevant and attractive images.
Conclusion
How to improve your conversion rate?
Before we get into how to improve conversion rate , let’s better understand how conversion rate is calculated. Conversion rate is calculated by dividing the number of interactions/views by the total number of conversions.
Once you’ve invested time and resources into building your website and marketing campaigns, it’s time to improve conversion rates. Optimizing your existing customer base is more cost-effective in the long run than spending money to acquire new customers who aren’t yet aware of your brand.
Here's how you can optimize your conversion rates:
1. Boost customer reviews to improve authenticity.
A basic purchasing behavior of customers includes checking reviews before making a purchase to see how the product looks in action and whether it meets their expectations or not.
Collect reviews and ratings and incorporate them into the brand website in various ways. For example, software, manual coding, such as Taggbox, etc.
Displaying only positive reviews on your website without citing any faulty ones can negatively affect your brand as it does not represent authenticity in the eyes of customers.
Brands can increase the number of customer reviews through post-sale email campaigns that include call-to-action questions and direct links to reviews and feedback.
Brands also use influencer marketing heavily to gather more reviews by sending samples to influencers and asking for honest feedback in return.
Some brands don't ask for reviews for fear of receiving negative feedback.
As long as the brand offers quality products and services, they don't have to worry about receiving some negative reviews. However, if the website receives a lot of negative reviews, it can only improve.
2. Use website pop-ups
Statistics show that pop-ups increase your conversion rates by 3.09%; however, if used wisely, they can go as high as 10%. Businesses have the ability to target any segment of their audience using pop-ups. All it takes is setting up proper and well-thought-out targeting settings.
Exit popups Appear just before a visitor is about to leave your website, which is played as a last card to keep your audience engaged. Exit popups are considered more efficient than regular overlays.
Setting proper targeting rules for your pop-ups can increase your conversion rates more than other list items. That's how effective pop-up marketing is!
3. Intriguing images help generate engagement
Visuals play a major role in customer engagement and conversion rates. Brands need to present their products and services in a professional manner as this will attract customers more than brands that do not post attractive photographs on their social media or websites.
Being drawn to professional and aesthetic images is a common human behavior. If two brands sell similar products, the brand with attractive and professional photography is likely to have a higher conversion rate.
Develop attractive photographs It is important to show clear images that cover all angles of the product so that the customer better understands the entire product.
To create eye-catching imagery, brands can use lifestyle images that truly portray the purpose of the item and how it is creatively used.
4. Clear call to action to offer a path to customers
Just like in traditional sales environments, brands should solicit sales online in the form of call-to-action questions as well.
Even after providing valuable content about the need and purposes of the item, brands must add a clear description – their call to action – that portrays what they require customers to do.
Example: If a company requires its customers to subscribe to their monthly newsletters, they should place "Click here to subscribe" with a link that redirects them to the subscription page.
Or if you need to direct your social media users to visit your website, you can add a “link in bio” option on your social media that will make it easier for your customers to visit your website.
5. Provide clear information about your customer service for added authenticity.
Customers often look for good after-sales services and customer care qualities in a brand before making a purchase, having a strong customer service foundation gives a company an advantage as people buy from brands that stand behind their products and are easily accessible.
If your brand offers a refund or return policy, make sure it is prominently displayed on your website. Place your company's contact information in the website footer, making it easier for customers to get in touch with you.
Another good method to provide effective customer service is to use Chatbots . It is an expensive way but it would also give you high returns.
However, it is understandable that many brands do not require chatbots – this is where providing customer support information on the website comes into play.
6. Professional writing helps create persuasive marketing campaigns.
A person who understands the field of sales and marketing can help the brand create more persuasive marketing campaigns, which will lead to increased conversion rates.
Freelance writers can give you a different perspective on why people should buy your product.
Copywriters have knowledge and understanding about what attracts customers and how to make your brand stand out in the market. They can complete tasks in less time and help create powerful yet persuasive marketing campaigns and advertisements to improve conversion rates.
7. Detailed product description improves authenticity.
Many brands spend a lot of time designing their product pages. A detailed product page with all the relevant information and specifications about the product helps build customer understanding, reassuring them of what they are buying.
Providing information about the technology used in the manufacturing process of the product also helps improve conversion rates. Providing detailed descriptions of the products and their quality encourages buyers to spend that extra money on quality.
