Personalized marketing is the process of providing each customer or website visitor with personalized content, branding, and shopping experiences based on past activity or personal information. According to a SmarterHQ report, 92% of marketers report using personalization techniques in their marketing. However, 55% of marketers believe they job function email list do not have enough customer data to implement this effective personalization strategy.
This is where AI comes in!
Marketers can use AI tools to deliver unparalleled personalized experiences across platforms and reduce shopping cart abandonment and customer churn in the process.
Common uses of personalized marketing and AI include:
Recommended blog content based on previous activity.
Personalized email marketing content pulled from your library.
Third-Party Content Management Tools.
> Recommended products when shopping online.
Personalized marketing strategies have been shown to provide brands with many benefits, but the most important one is: increased customer satisfaction .
