Facebook did not become the largest social network on the planet overnight.
The resources that the network offers to connect people with acquaintances, friends and favorite brands are complete to the point of maintaining a high level of interactions in a subtle way.
That same subtlety is used in business, which the platform lithuania email list 283108 contact leads conducts intelligently, by drastically reducing organic reach and prioritizing the powerful advertising system that Mark Zuckerberg 's team created .
Facebook Ads has become Google Adwords' main competitor for sponsored links.
One of the main formats is remarketing, a way of recapturing the attention of someone who was in contact with the company, but lost interest at some point before the purchase.
Do you want to learn how to do remarketing on Facebook Ads ? Check out some valuable tips to do it
Ebook Marketing on Facebook
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4 valuable tips to optimize your Facebook Ads campaigns
Facebook Ads is a very powerful platform, but it must be configured correctly to give your campaigns their full potential.
If you have never created campaigns on this network, or you had lower than expected results from previous investments, it may be because you did not pay attention to one of the following points.
Check out 4 simple ways to optimize your campaigns and get better ROI and ROAS on each ad.
1. Install Facebook Pixel
Facebook Pixel is a code that the social network offers to help track how many people made a purchase (or other type of conversion) after viewing or clicking on your ads.
Simply place the code on the purchase confirmation or thank you page. This way, Facebook will know that the conversion was successful.
Plus, with Pixel installed you get a series of reports that will help you understand your audience better and create better campaigns. So don't forget to install it.
