Beehiiv create a growth cycle that allows
Posted: Wed Dec 18, 2024 6:58 am
Growth Cycles Growth cycles are the new marketing funnel, at least for many Saas companies in Silicon Valley. Essentially, a growth cycle is a product or marketing initiative that grows itself. It is widely believed that companies with solid user retention strategies are the ones that achieve long-term success. Source: marketermatik This is because the longer someone uses a product, the more likely they are to recommend it to their friends.
But not only that. The longer someone uses a product, it signals site:dbtodata.com that the user is getting value and will stick around for longer, helping you increase LTV (Customer Lifetime Value ‘LTV’). So this is very much dependent on the way the product and growth teams build a piece of software. It’s not easy for a single marketer to make a big impact here if they have no influence on product development and decisions.
If you can combine these roles, that is the number one way to achieve your growth goals. For example, Beehive is a great example of a company that thrived on a viral growth cycle. Every email sent using Beehiiv includes a “Publish on Beehiiv” badge that points to their website. This means that every publisher or brand that uses beehiiv to send email marketing campaigns and newsletters is actually spreading the word about beehiiv.
Some of the biggest content creators publish their newsletters with this platform, helping them to acquire customers at no cost. Essentially, the more emails people send using beehiiv, the more awareness beehiiv gains and the more potential customers learn about them – creating a true growth cycle. But marketers can also use growth cycles as a framework for thinking, even if they don't have a say in product decisions.
But not only that. The longer someone uses a product, it signals site:dbtodata.com that the user is getting value and will stick around for longer, helping you increase LTV (Customer Lifetime Value ‘LTV’). So this is very much dependent on the way the product and growth teams build a piece of software. It’s not easy for a single marketer to make a big impact here if they have no influence on product development and decisions.
If you can combine these roles, that is the number one way to achieve your growth goals. For example, Beehive is a great example of a company that thrived on a viral growth cycle. Every email sent using Beehiiv includes a “Publish on Beehiiv” badge that points to their website. This means that every publisher or brand that uses beehiiv to send email marketing campaigns and newsletters is actually spreading the word about beehiiv.
Some of the biggest content creators publish their newsletters with this platform, helping them to acquire customers at no cost. Essentially, the more emails people send using beehiiv, the more awareness beehiiv gains and the more potential customers learn about them – creating a true growth cycle. But marketers can also use growth cycles as a framework for thinking, even if they don't have a say in product decisions.