How to link Google Analytics with Google Adwords?
Posted: Wed Dec 18, 2024 8:23 am
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Advantages of linking Google Adwords with Google Analytics
Having an account in both Google Adwords and Google Analytics and being able to link the two is an action that brings great benefits for the development of advertising campaigns. Google Analytics is a more sophisticated measurement tool than Google Adwords in terms of analyzing user behavior on the page. But linking both tools not only allows for a more exhaustive visualization of the results, but also the possibility of creating complex and specific audiences to later use as a target audience in Google Adwords campaigns.
Google Analytics Metrics in Adwords
In a standard version of Google Adwords , without linking to a Google Analytics account, there are few metrics related to how the user interacted with our website , beyond the objectives that the user may bulk sms uk have made (purchase, filled out form, phone call, etc.) and previously configured through the conversion measurement code included in the website. However, by linking these accounts, new metrics appear in the Adwords interface that are very beneficial:
Bounce Rate:
This is the rate of users who, after clicking on an ad, quickly leave the page. An effective metric to determine whether the ad's landing page is relevant to the user or not.
Pages per session:
Average number of pages within the website that a user visits after clicking on an ad. The more pages viewed per session, the greater the interaction with the brand. This data can be used to draw conclusions related to usability , if it is necessary to visit many pages to achieve a goal.
Average session duration:
This shows the average number of seconds spent on a website by a user after accessing the website as a result of an AdWords ad. Depending on the content of the website, the yardstick for measuring the effectiveness of this metric will vary ; it is not the same whether the content is a video or a quick reference page. The time spent on the video page is likely to be longer.
Percentage of new sessions:
Ratio of first-time visitors to the website versus returning users.
These metrics help you understand the results of your campaigns in more detail . Depending on the type of business, they can provide a lot of value. Let's take the case of companies that offer high-value products (cars, houses, travel, etc.). In most cases, it is not common for this type of campaign to have a high number of conversions compared to other pages that offer lower-priced products. In this situation, we can evaluate the effectiveness of a campaign, ad group or keyword based on the average time on the page that they impact. The average time on the page is an indicator of the level of interest that the user shows.
Advantages of linking Google Adwords with Google Analytics
Having an account in both Google Adwords and Google Analytics and being able to link the two is an action that brings great benefits for the development of advertising campaigns. Google Analytics is a more sophisticated measurement tool than Google Adwords in terms of analyzing user behavior on the page. But linking both tools not only allows for a more exhaustive visualization of the results, but also the possibility of creating complex and specific audiences to later use as a target audience in Google Adwords campaigns.
Google Analytics Metrics in Adwords
In a standard version of Google Adwords , without linking to a Google Analytics account, there are few metrics related to how the user interacted with our website , beyond the objectives that the user may bulk sms uk have made (purchase, filled out form, phone call, etc.) and previously configured through the conversion measurement code included in the website. However, by linking these accounts, new metrics appear in the Adwords interface that are very beneficial:
Bounce Rate:
This is the rate of users who, after clicking on an ad, quickly leave the page. An effective metric to determine whether the ad's landing page is relevant to the user or not.
Pages per session:
Average number of pages within the website that a user visits after clicking on an ad. The more pages viewed per session, the greater the interaction with the brand. This data can be used to draw conclusions related to usability , if it is necessary to visit many pages to achieve a goal.
Average session duration:
This shows the average number of seconds spent on a website by a user after accessing the website as a result of an AdWords ad. Depending on the content of the website, the yardstick for measuring the effectiveness of this metric will vary ; it is not the same whether the content is a video or a quick reference page. The time spent on the video page is likely to be longer.
Percentage of new sessions:
Ratio of first-time visitors to the website versus returning users.
These metrics help you understand the results of your campaigns in more detail . Depending on the type of business, they can provide a lot of value. Let's take the case of companies that offer high-value products (cars, houses, travel, etc.). In most cases, it is not common for this type of campaign to have a high number of conversions compared to other pages that offer lower-priced products. In this situation, we can evaluate the effectiveness of a campaign, ad group or keyword based on the average time on the page that they impact. The average time on the page is an indicator of the level of interest that the user shows.