AI also provides tips. These recommendations help increase clicks, conversions or reach by analyzing your campaign. For example, a recommendation could be to increase the budget. These phone number library recommendations are personalized. But when applying recommendations automatically, the advertiser partially misses out on campaign management, so you should be careful here, it is not necessary to enable this function.
auto apply recommendations in yandex direct
Examples of growth in conversions, orders and profits
How to implement effective links in Yandex.Direct in 10 days. Case of the auto repair shop "Doctor Zhest"
How 3 contextual advertising specialists earned 385,000 on Yandex.Direct with dynamic content. Yagla case
The rise of automation
With each innovation and update, Direct becomes more automated and deprives directologists of full control. Automatic strategies and systematization of key phrases simplify the work, but the influence of a specialist decreases.
Now algorithms have started to manage everything, they minimize the human factor. This increases efficiency, but control and uniqueness of the approach to RK are going away.
Starting in the summer of 2024, manual bid management in YAN campaigns will be disabled. It still exists, but it will be gone soon. Therefore, it is recommended to switch to automatic strategies now.
