The strategic marketing plan focuses on winning over your consumers, it contains numbers, facts and objectives.
In addition, it explains all the tools and tactics you will need to attract leads, convert them into customers for your company, retain them as loyal customers, and finally turn them into promoters of your brand.
This document should detail your company's objectives, what malta email list 149912 contact leads marketing actions need to be carried out and which ones you are planning to implement. In addition to that, you should mention what resources and budget you have.
The purpose of this strategic marketing plan is to have a physical resource as a reference for the path to follow to meet our company's marketing objectives .
Some benefits of having a strategic marketing plan are:
Your company's internal communication will improve greatly;
The actions you take will be more coordinated;
Those responsible for each task and the times assigned to each of them will be clear;
You will continuously review your actions and their results;
All your actions will take into account the final objectives.
Below we will explain the steps to follow to create an effective strategic marketing plan.
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Steps to develop a strategic marketing plan
1. Situational analysis
First of all, we carry out an external analysis of the environment in which our company is located. For this, a PESTEL analysis is recommended. It consists of the study and definition of the characteristics of the main factors of the environment (Political, Economic, Social and Technological + Legal and Environmental).
Once the external analysis of the sector where the company or organization is located is completed, an internal analysis will be carried out.
