Knowledge of SMM and targeted advertising
Posted: Wed Dec 18, 2024 8:59 am
A marketer needs to understand the role of social media in terms of maintaining customer loyalty. However, it is important to remember that doing SMM in 2020 does not simply mean inflating the number of subscribers and placing aggressive advertising in between posting cat photos.
Now we are talking about preparing and publishing the most useful content with integrated commercial offers. In the new conditions, an Internet marketer most often considers the potential of SMM in combination with the possibilities of targeted advertising . That is, all attention is focused on clearly identifying the target audience and creating an extremely effective advertising message.
5. Understanding web development principles
An Internet marketer does not have to be a perfect master of programming languages. However, he should know the basics of HTML5, CSS3, and ideally JavaScript. Knowledge of usability is even more critical. It is also important to be able to create website prototypes, think through the structure of future pages, and choose the optimal arrangement of blocks.
It is the Internet marketer who ultimately coordinates the work of the copywriter/designer/layout designer/programmer. Therefore, he must understand what exactly to demand from these specialists. He carefully controls the compilation of a multi-page, extremely specific technical task.
If you underestimate or do not record any stages of work at all, there will be many hours that are not paid for under the contract. And this means: either the agency will go into the red, or they will start asking the Customer for additional payment. To prevent this from happening, the Internet marketer must have an idea of the expected labor intensity/time costs of web development.
6. Mastering the basics of copywriting
An Internet marketer does not have to burn hearts with a verb and create verbal masterpieces. However, he must be able to distinguish strong text from weak.
At a minimum, he should read Maxim Ilyakhov's book "Write, Cut." And not just read it voraciously, but be able to apply the recommendations given in it in practice.
Despite the prevalence of clip-based thinking and the triumphant uk whatsapp number march of video content, words still sell.
7. Mastery of design basics
An Internet marketer does not have to be a master of graphic editors. This is the designer's job. However, he must have a clear understanding of good design . After all, good taste is expected from the creators of any advertisement. This requires an understanding of such basic design concepts as:
contrast;
balance;
alignment;
proximity;
composition;
accentuation;
golden ratio / rule of thirds;
color wheel;
font compatibility, etc.
However, it is especially important for an internet marketer to understand UX design. Of course, a designer can draw a form much more beautifully, but it is the internet marketer who must think through its content. In practice, it is often the internet marketer, not the UX designer, who thinks through the scenarios of consumer behavior on the site.
Now we are talking about preparing and publishing the most useful content with integrated commercial offers. In the new conditions, an Internet marketer most often considers the potential of SMM in combination with the possibilities of targeted advertising . That is, all attention is focused on clearly identifying the target audience and creating an extremely effective advertising message.
5. Understanding web development principles
An Internet marketer does not have to be a perfect master of programming languages. However, he should know the basics of HTML5, CSS3, and ideally JavaScript. Knowledge of usability is even more critical. It is also important to be able to create website prototypes, think through the structure of future pages, and choose the optimal arrangement of blocks.
It is the Internet marketer who ultimately coordinates the work of the copywriter/designer/layout designer/programmer. Therefore, he must understand what exactly to demand from these specialists. He carefully controls the compilation of a multi-page, extremely specific technical task.
If you underestimate or do not record any stages of work at all, there will be many hours that are not paid for under the contract. And this means: either the agency will go into the red, or they will start asking the Customer for additional payment. To prevent this from happening, the Internet marketer must have an idea of the expected labor intensity/time costs of web development.
6. Mastering the basics of copywriting
An Internet marketer does not have to burn hearts with a verb and create verbal masterpieces. However, he must be able to distinguish strong text from weak.
At a minimum, he should read Maxim Ilyakhov's book "Write, Cut." And not just read it voraciously, but be able to apply the recommendations given in it in practice.
Despite the prevalence of clip-based thinking and the triumphant uk whatsapp number march of video content, words still sell.
7. Mastery of design basics
An Internet marketer does not have to be a master of graphic editors. This is the designer's job. However, he must have a clear understanding of good design . After all, good taste is expected from the creators of any advertisement. This requires an understanding of such basic design concepts as:
contrast;
balance;
alignment;
proximity;
composition;
accentuation;
golden ratio / rule of thirds;
color wheel;
font compatibility, etc.
However, it is especially important for an internet marketer to understand UX design. Of course, a designer can draw a form much more beautifully, but it is the internet marketer who must think through its content. In practice, it is often the internet marketer, not the UX designer, who thinks through the scenarios of consumer behavior on the site.