Global Sales Development Manager
Posted: Wed Dec 18, 2024 9:07 am
" Li Feng said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is higher, the investment is also higher. "For example, the cost of Tmall stores is much higher, and the operating cost is relatively large." Li Feng calculated that compared with other e-commerce platforms, the profit margin of his towels on Pinduoduo is at least percentage points higher, because of the large number of orders. "We also live broadcast on Kuaishou, the price is also very cheap, and the sales are not bad.
" Li Feng said that the main income indonesia number details of the year now comes from the two platforms of Pinduoduo and Kuaishou. For merchants, building a brand will eventually cost more. In the current economic situation, larger sales and lower costs are what all merchants pursue, and are also the common requirements of a large number of small and medium-sized merchants for e-commerce platforms. In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to regain the market, some high-premium brands have begun to cut prices sharply.
This is also an important reason for the rapid rise of Pinduoduo and Kuaishou in the past two years. In a rational consumption channel, excessive pursuit of brand premium is not feasible, and only cost-effective products have a way out. The sales of white-label products have soared in the past two years. This logic also applies to this. Should e-commerce please merchants or consumers? Should e-commerce platforms pay more attention to merchants or consumers? It seems that there is no standard answer, but time and reality have given the final answer. As an old e-commerce company, Alibaba paid more attention to merchants in its early years, and "focusing on merchants and neglecting users" is also regarded as a major feature of Alibaba.
" Li Feng said that the main income indonesia number details of the year now comes from the two platforms of Pinduoduo and Kuaishou. For merchants, building a brand will eventually cost more. In the current economic situation, larger sales and lower costs are what all merchants pursue, and are also the common requirements of a large number of small and medium-sized merchants for e-commerce platforms. In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to regain the market, some high-premium brands have begun to cut prices sharply.
This is also an important reason for the rapid rise of Pinduoduo and Kuaishou in the past two years. In a rational consumption channel, excessive pursuit of brand premium is not feasible, and only cost-effective products have a way out. The sales of white-label products have soared in the past two years. This logic also applies to this. Should e-commerce please merchants or consumers? Should e-commerce platforms pay more attention to merchants or consumers? It seems that there is no standard answer, but time and reality have given the final answer. As an old e-commerce company, Alibaba paid more attention to merchants in its early years, and "focusing on merchants and neglecting users" is also regarded as a major feature of Alibaba.