Growth x Marketing: The difference in practice I learned from the Rock Content team
Posted: Wed Dec 18, 2024 9:11 am
Growth Hacking is a term that is widely feared but at the same time arouses the curiosity of companies in various sectors, and in marketing it would be no different. Understand how Growth Hacking works in marketing teams.
Chances are, even without knowing exactly what it means, you've already read about it on a blog, heard it spoken about at a conference, or seen two people discussing "Growth Hacking."
Not surprisingly, the term often becomes a trending topic again and searches for the word increase considerably.
But what is the difference between growth and internet mexico email list 8 million contact leads marketing in practice ? Should you hire a growth expert? Is it possible to specialize someone on your team?
These doubts are quite common and many companies, even if they do not know exactly what Growth is about, feel obliged to have a professional in the area.
What I want to do here is demystify the work of Growth Hacking and show you how you can apply it in practice.
What is Growth Hacking?
In free translation, Growth means "growth" and Hack means "openings".
Therefore, doing Growth Hacking is the same as finding openings that can make your business develop.
In practice, the big difference is the total focus on growth strategies.
But I already have that .
Ok, but beyond the mindset, you actually need to take actions that can lead you to that growth.
Ultimately, the hardest part is actually getting your ideas tested and finding those openings in a proven way, generating real results.
Therefore, there are 3 important aspects within Growth Hacking that do not work if they are not integrated:
experiments with data analysis;
automation; and
creativity.
Creativity
This is, without a doubt, a fundamental part of Growth Hacking.
Simply doing more of the same will get you the same results, but trying new things can make you grow exponentially in a short time.
For this reason, it is essential that you think outside the box and develop strategies that you have never considered before so that you can effectively find the "openings" and good opportunities.
Experiments and data analysis
It is the practical part of creativity, which will often be the great difference between doing Marketing and implementing growth.
As cliché as it may sound, good ideas on paper do not bring any results . And at the same time, without careful analysis, you will never be able to check whether you have achieved your goals or not.
Chances are, even without knowing exactly what it means, you've already read about it on a blog, heard it spoken about at a conference, or seen two people discussing "Growth Hacking."
Not surprisingly, the term often becomes a trending topic again and searches for the word increase considerably.
But what is the difference between growth and internet mexico email list 8 million contact leads marketing in practice ? Should you hire a growth expert? Is it possible to specialize someone on your team?
These doubts are quite common and many companies, even if they do not know exactly what Growth is about, feel obliged to have a professional in the area.
What I want to do here is demystify the work of Growth Hacking and show you how you can apply it in practice.
What is Growth Hacking?
In free translation, Growth means "growth" and Hack means "openings".
Therefore, doing Growth Hacking is the same as finding openings that can make your business develop.
In practice, the big difference is the total focus on growth strategies.
But I already have that .
Ok, but beyond the mindset, you actually need to take actions that can lead you to that growth.
Ultimately, the hardest part is actually getting your ideas tested and finding those openings in a proven way, generating real results.
Therefore, there are 3 important aspects within Growth Hacking that do not work if they are not integrated:
experiments with data analysis;
automation; and
creativity.
Creativity
This is, without a doubt, a fundamental part of Growth Hacking.
Simply doing more of the same will get you the same results, but trying new things can make you grow exponentially in a short time.
For this reason, it is essential that you think outside the box and develop strategies that you have never considered before so that you can effectively find the "openings" and good opportunities.
Experiments and data analysis
It is the practical part of creativity, which will often be the great difference between doing Marketing and implementing growth.
As cliché as it may sound, good ideas on paper do not bring any results . And at the same time, without careful analysis, you will never be able to check whether you have achieved your goals or not.