Vladimir Loparev
Commercial Director
Business owners most often create websites as one of the whatsapp database main marketing tools. They can cover various tasks:
lead generation;
sales;
information resource;
increasing brand awareness;
virtual showcase;
business card, etc.
All these tasks have an important goal: to get as much targeted traffic as possible. There are various tools for this:
Direct link via e-mail message or business card/leaflet, or via call/recommendation.
Social networks/targeted advertising.
Outdoor advertising.
Radio/video advertising.
Contextual advertising (Yandex. Direct, Google. ads, KMS, YAN, YouTube).
SEO promotion (external and internal website optimization).
SERM.
With a limited budget, you often have to choose between context and SEO. Each of these channels has its pros and cons. In this article, we will figure out how to make the right choice and get maximum efficiency from promotion.
Advantages of contextual advertising
Compared to search engine promotion of a website, contextual advertising has a number of advantages. Naturally, SEO promotion is a fairly powerful tool that can be used to bring a resource to the top of search results, provide targeted traffic, and increase sales. But for some tasks, contextual advertising is better suited.
Let's find out the five main advantages of this method.
Quick Start
Search engine optimization requires several months to bring a site to the TOP of search results. Contextual advertising starts working immediately after passing moderation. Usually, the time for setting up contextual advertising takes no more than one week, taking into account the specifics of the business. In some cases, one day is enough.
Versatility
Context is suitable for most business areas. Even for those with very low traffic in search engines. This tool has very flexible pricing, payment only for clicks on the site, plus there is the ability to predict the budget and the effect of advertising.
