Pop-ups are very similar to the flashy and eye-catching banners used in traditional marketing strategies. If that was correct and still considered a great option, then why not pop-ups in digital marketing?
Consider optimizing your popups to get the most benefits for your CTR strategy.
First, accept that ads must remain effective, short and crisp to serve the purpose of the placements.
Once the purpose of pop-ups is clear, it’s time to move on to optimization strategies to prevent them from going against your CTR strategy.
However, it is not that easy.
But we'll make things easier for you. We've got all the tips and tricks to level job function or professional person and industry email list up your popups and maximize the benefits of your CTR strategy.
But before we discuss it further, let’s understand the magical world of popups.
The world of pop-ups in 2021
Pop-ups have faced multiple criticisms over the years, which have increased especially in the last five years. The introduction of anti-pop-up tricks attempts to alter their functioning.
The introduction of ad blockers makes it even easier to have catchy and eye-catching pop-ups on your websites. So, is that all for pop-ups in 2021?
Popups deliver good results in increasing click-through rates on any website. On top of that, optimized popups perform better than any other channel used to improve click-through rates. Like the Facebook boost button , it all depends on how you use it to your advantage.
slides 2
Selecting the right pop-ups
The effectiveness of pop-ups depends on their types. Some pop-ups perform well, while others deliver average results. It also depends on the budget and type of industry. poptin helps different businesses select the best pop-ups.
So, depending on your requirements, you can select any of the different types of pop-ups available in the market. The five main types of pop-ups are:
1. Scroll-based popups
Scroll-based popups appear only after visitors scroll a defined length on your web page. Therefore, scroll-based popups work well when customers are already interested. Several e-commerce websites use these scroll-based popups to get better results on their blogs and articles.
2. Interaction-based pop-ups
Interaction-based popups are displayed when a visitor hovers over specific content on your website. Thus, these are a favorite of marketing teams working on delivering personalized experiences. Therefore, interaction-based popups rely heavily on customer interest.
3. Delayed pop-ups
Delayed pop-ups appear after visitors spend a considerable amount of time on any web page. Therefore, they are similar to scroll-based pop-ups that appear only after the engagement test.
The Mahjong Challenge team , for example, used delayed pop-ups to launch surveys and gather feedback on how to improve their mahjong games. Because their users were already interested in playing their games, the delayed pop-ups received more engagement.
4. Pop-ups with exit intent
Exit-intent popups come at the moment of leaving your website. If you are thinking why people like exit-intent popup today! So here is the answer: it is the last chance to reach a customer which influences bouncing repeatedly (as usual, 70-96% of visitors who leave your site will never come back)!
Eid al-Adha pop-up website campaigns
5. Entry pop-ups
Entrance pop-ups are the first pop-ups that appear on your web page. These are the most notorious pop-ups that have a bad reputation in the industry due to their intrusive nature.
2021-07-19_15h25_05
Why optimize pop-ups?
Powerful pop-ups are sure-fire calls to action on any website. It engages the customer and provides them with useful information about your products and services. All optimizations and customizations are necessary to drive best practices on problems, solutions, and intents.
1. Valuable information for the audience
The best reasons to optimize popups are to provide your audience with the best information. Therefore, it is crucial to optimize your popups to create and display the most relevant content for your audience.
Image (1)
2. Manage the customer experience
Full-screen pop-ups can hamper the customer experience to a large extent. Therefore, it is equally crucial to manage customer experience and feedback from pop-ups.
2021-07-19_15h28_10
3. Mobile-friendly pop-ups
Pop-ups targeted at mobile users should not cover the main content. The rule is simple: opt for mobile pop-ups that do not hinder the user experience, but improve the mobile-friendliness of your website.
2021-07-19_15h29_08
How do optimized popups affect CTR strategy?
1. Offer first-time discounts
Many websites, especially retail and e-commerce websites, use pop-ups to offer discounts to first-time visitors. This is the best way to create an effective pop-up that is highly attractive and does not irritate the eyes.
