Semantics, texts
Domain name - with the key query included in it. Search engines "like" it and attract the user's attention. If there is an opportunity to buy an old domain with a positive history - do it.
Keyword in headings and text — focus only on 1-5 low-frequency and mid-frequency queries from one semantic group. Don’t spread yourself too thin.
Meta tags — at least a unique title (70-80 characters) and description (160-170 characters). It is better to place keywords closer to the beginning. This way you will create an attractive snippet for users and indicate to search engines the relevance of your landing page to certain keywords.
High-quality text - no errors, no fluff, unique, structured, with facts and figures, verified through services like Glavred and Advego.
Technical nuances
Mobile adaptation - do not "grind" clickable elements, take care of the convenience of familiarization with the landing page from smartphones of popular resolutions.
Micro-markup will expand snippets, make them more useful and informative for users. This will increase their CTR, and therefore the final traffic received from SEO.
Linking to a location — register in Yandex.Directory and Google My Business, it won’t take much time. This way you will appear on Yandex Maps, Google Maps, this will help promote your landing page regionally. Remember that search engines primarily report local companies in response to commercial queries.
Loading speed - check it through the Google PageSpeed Insights service. Try to improve it.
Optimized images — choose original images that are reduced in size without losing image quality. Use keywords relevant to the image in their names, separated by a hyphen. Don’t forget about the alt attribute, which sets alternative text for images.
External links - from social networks, popular sites like vc.ru, spark.ru, etc.
HTTPS - purchase and install an SLL certificate, it's worth it - landing pages with HTTPS rank higher and increase user trust.
In addition, it is important to monitor behavioral factors after usa people whatsapp number the launch of the landing page. Study the behavior of landing page visitors using Google Analytics, Yandex Metrica, click maps, and webvisor. Accordingly, make improvements — improve usability — improve “behavior” — “win the respect” of search engines.
If most of these points were taken into account when creating your landing page, then the chances of seeing your one-pager on the coveted first page of Google or Yandex increase significantly.
Can you give an example of a landing page in the TOP?
A striking example of a successful one-pager getting into the TOP is the landing page fitnessnova.ru developed by our agency. Several months ago, we told you about the features of its development in a separate case article .
At the same time, we carried out a one-time, primary SEO optimization of this one-pager, paying attention to most of the points described in the previous section. Since we developed the landing page ourselves, the Customer was issued a symbolic invoice of 5 thousand rubles.
The landing page made it to the first page of search results for dozens of target queries, these are just a few of them. As you can see, we managed to "achieve victory" in a specific geo-location - the vicinity of the Voykovskaya metro station. Also, the influence of a well-chosen domain name with the inclusion of keywords is noticeable - fitnessnova.ru
