Strategic Revenue Acceleration Manager
Posted: Wed Dec 18, 2024 10:44 am
3. QR Codes in Public Places – L’Oréal Mobile Taxi Shops Source: Forbes When it comes to interactive marketing, QR codes are one of the easiest and most effective methods. L’Oréal took a risk by creating an experiment called Mobile Taxi Shops. They specifically added QR codes to taxis in major cities. When a consumer scanned the code with a smartphone, they were taken to a download page for an e-commerce shopping app. The brand saw amazing results, leading to the expansion of a similar marketing campaign to other high-traffic locations. 4. Chatbot – Alexa Source: Chatbots Life It’s hard to imagine Amazon’s Alexa as a chatbot, but that’s essentially what she is for the online retail giant.
When a customer asks her a question about a indian whatsapp number database specific product, she offers advice and purchase options for that product using voice commands. It’s a good example of how interactive marketing is becoming an integral part of our daily lives. What was originally a way to increase sales on Amazon has now become an integral part of how we manage our homes, keep things organized, and interact with AI in everyday situations. 5. Virtual Event – NBA Restart During Quarantine Source: Microsoft For many companies, the global pandemic has been a huge catalyst for participating in virtual events.
However, the way professional basketball did it is a great example of how to provide an interactive experience to your target audience while still maintaining the viability of your brand. Using the Microsoft Teams platform, they were able to provide fans with the ability to watch live NBA games. In exchange, fans’ webcams were broadcast live into the stands to give players the feeling of playing in front of a real crowd. During these challenging times, when interacting with their favorite teams may have been difficult, fans were given an unforgettable interactive experience. ROCK CONTENT MAGAZINE What is a content experience? 6.
When a customer asks her a question about a indian whatsapp number database specific product, she offers advice and purchase options for that product using voice commands. It’s a good example of how interactive marketing is becoming an integral part of our daily lives. What was originally a way to increase sales on Amazon has now become an integral part of how we manage our homes, keep things organized, and interact with AI in everyday situations. 5. Virtual Event – NBA Restart During Quarantine Source: Microsoft For many companies, the global pandemic has been a huge catalyst for participating in virtual events.
However, the way professional basketball did it is a great example of how to provide an interactive experience to your target audience while still maintaining the viability of your brand. Using the Microsoft Teams platform, they were able to provide fans with the ability to watch live NBA games. In exchange, fans’ webcams were broadcast live into the stands to give players the feeling of playing in front of a real crowd. During these challenging times, when interacting with their favorite teams may have been difficult, fans were given an unforgettable interactive experience. ROCK CONTENT MAGAZINE What is a content experience? 6.