Should contextual advertising be stopped during holidays?
Posted: Wed Dec 18, 2024 10:46 am
Ahead of the weekend - watch out for your pocket! Don't make a decision to turn off advertising campaigns during the holidays without analyzing the situation. Let's figure it out!
Aksi Marsovich
Intergalactic expert
Don't make a decision to turn off advertising campaigns during the holidays without analyzing the situation. Let's figure it out!
How do you know if advertising will not be effective?
1. Evaluate the statistics of demand during holidays for the latest phone number database main key queries. The great and wonderful Yandex Wordstat will help you with this.
2. Analyze your site traffic during holidays using Yandex.Metrica/Google Analytics.
3. Answer yourself honestly to a few questions:
Can you process requests and calls on holidays?
Will your customer wait for the product or service after the holidays?
If you answer positively to even one of these questions, feel free to leave an advertisement!
4. What market is your product or service aimed at? In the B2B sector, expect a decline in demand, but if your clients work during the holiday season, there will be demand.
If the forecast is unfavorable on all counts, then pausing advertising is a necessary measure. This decision will protect you from ineffective spending of budgets.
Start, can't stop!
During vacations, people are ready to spend what they earned with backbreaking work, but this only works for the B2C sector. Use this opportunity!
It is worth remembering that contextual advertising is based on an auction, and when competitors suspend advertising or reduce its volume, a miracle happens to the traffic! Rates fall - the cost per click decreases, and the volume of traffic increases.
Business niches that will 100% earn money during the holidays:
gifts and everything related to them;
delivery of food and groceries;
medical goods and services;
entertainment services (cinemas, restaurants, travel agencies, etc.);
cleaning services;
video games.
Be prepared! Always prepared!
Be sure to prepare for the holidays to get the most out of your experience.
Website
Place information about the work schedule on the main page of the site and do not forget about the answering machine. If the delivery of goods is planned after the holidays, indicate this information. Do not forget about the feedback forms.
Be sure to check if the domain and website hosting are paid for. Monitor the website's performance during the holidays.
Setting up advertising campaigns
Look at your product or service from different angles. Can it be given as a gift? If so, it's time to expand your keyword list and adjust your ad titles.
Add information to your ad that you accept applications during holidays.
Don't skimp on the bright design of search banners and media advertising. During the holidays, purchases are often made impulsively, and noticeable advertising is the engine of sales.
Important! Set up and replenish budgets in advance! Moderation works slower during holidays, and bank employees leave for the weekend.
It's up to you to decide whether to leave or disable the context! And we wish you cheap leads and high CTRs!
Aksi Marsovich
Intergalactic expert
Don't make a decision to turn off advertising campaigns during the holidays without analyzing the situation. Let's figure it out!
How do you know if advertising will not be effective?
1. Evaluate the statistics of demand during holidays for the latest phone number database main key queries. The great and wonderful Yandex Wordstat will help you with this.
2. Analyze your site traffic during holidays using Yandex.Metrica/Google Analytics.
3. Answer yourself honestly to a few questions:
Can you process requests and calls on holidays?
Will your customer wait for the product or service after the holidays?
If you answer positively to even one of these questions, feel free to leave an advertisement!
4. What market is your product or service aimed at? In the B2B sector, expect a decline in demand, but if your clients work during the holiday season, there will be demand.
If the forecast is unfavorable on all counts, then pausing advertising is a necessary measure. This decision will protect you from ineffective spending of budgets.
Start, can't stop!
During vacations, people are ready to spend what they earned with backbreaking work, but this only works for the B2C sector. Use this opportunity!
It is worth remembering that contextual advertising is based on an auction, and when competitors suspend advertising or reduce its volume, a miracle happens to the traffic! Rates fall - the cost per click decreases, and the volume of traffic increases.
Business niches that will 100% earn money during the holidays:
gifts and everything related to them;
delivery of food and groceries;
medical goods and services;
entertainment services (cinemas, restaurants, travel agencies, etc.);
cleaning services;
video games.
Be prepared! Always prepared!
Be sure to prepare for the holidays to get the most out of your experience.
Website
Place information about the work schedule on the main page of the site and do not forget about the answering machine. If the delivery of goods is planned after the holidays, indicate this information. Do not forget about the feedback forms.
Be sure to check if the domain and website hosting are paid for. Monitor the website's performance during the holidays.
Setting up advertising campaigns
Look at your product or service from different angles. Can it be given as a gift? If so, it's time to expand your keyword list and adjust your ad titles.
Add information to your ad that you accept applications during holidays.
Don't skimp on the bright design of search banners and media advertising. During the holidays, purchases are often made impulsively, and noticeable advertising is the engine of sales.
Important! Set up and replenish budgets in advance! Moderation works slower during holidays, and bank employees leave for the weekend.
It's up to you to decide whether to leave or disable the context! And we wish you cheap leads and high CTRs!