What to do to improve?
Posted: Thu Dec 19, 2024 3:46 am
Identify the complexity of your products: Understand the complexity of your programs before you market them. The more complex your program, the more important a well-structured sales process is.
Listen first, then advise: Listen and understand the real needs of your potential students.
Record every activity in a CRM: Every activity that the admissions advisor performs must be recorded in a CRM. In Latin America, companies and institutions do not take full advantage of this tool due to the lack of a process or because they are unaware of its existence.
The duty of every salesperson is to build a good sales process, understand the real needs of potential students and build value based on benefits. #EducationalMarketing #Sales #LATAM
— Hyperestrategia (@Hiperestrategia) May 21, 2018
>>Learn all the keys to improving the effectiveness of your sales team HERE.
3.- Admissions Teams do not have a CRM:
Many admissions counselors lack a CRM. Most use Excel or Google Sheets to mobile number list manage their prospects. Before I explain what a CRM is, I want you to know this:
What are the consequences of not having a CRM?
The admissions team will never be able to identify the highest quality leads , i.e. which leads are most likely to buy.
The Institution cannot clearly predict income or losses . In other words, you will never be able to control the growth of the University.
You won't know if your consultants are actually doing their job . Are they sending sales-optimized emails? Are they following up properly? There's no quick or easy way to find out without a CRM.
What is a CRM?
A CRM (Customer Relationship Management) is the tool that manages, evaluates, administers and stores key information about: admissions processes, business relationships, prospect tracking, lead qualification... ( In this article we explain the main features of a CRM )
Which CRM works best for the education sector?
While there are many CRM options on the market, you
Listen first, then advise: Listen and understand the real needs of your potential students.
Record every activity in a CRM: Every activity that the admissions advisor performs must be recorded in a CRM. In Latin America, companies and institutions do not take full advantage of this tool due to the lack of a process or because they are unaware of its existence.
The duty of every salesperson is to build a good sales process, understand the real needs of potential students and build value based on benefits. #EducationalMarketing #Sales #LATAM
— Hyperestrategia (@Hiperestrategia) May 21, 2018
>>Learn all the keys to improving the effectiveness of your sales team HERE.
3.- Admissions Teams do not have a CRM:
Many admissions counselors lack a CRM. Most use Excel or Google Sheets to mobile number list manage their prospects. Before I explain what a CRM is, I want you to know this:
What are the consequences of not having a CRM?
The admissions team will never be able to identify the highest quality leads , i.e. which leads are most likely to buy.
The Institution cannot clearly predict income or losses . In other words, you will never be able to control the growth of the University.
You won't know if your consultants are actually doing their job . Are they sending sales-optimized emails? Are they following up properly? There's no quick or easy way to find out without a CRM.
What is a CRM?
A CRM (Customer Relationship Management) is the tool that manages, evaluates, administers and stores key information about: admissions processes, business relationships, prospect tracking, lead qualification... ( In this article we explain the main features of a CRM )
Which CRM works best for the education sector?
While there are many CRM options on the market, you