B2B and B2C are two audiences that don’t always buy with radically different motivations
Posted: Sat Dec 21, 2024 4:14 am
B2B customers perceive more risk. There are more obstacles in the way. As we mentioned before, they have procedures to follow, a chain of command to report their buying decisions, and an expected acceptable ROI on purchases. No wonder its buying cycle is longer than consumer sales.
You must build brand awareness for this audience. Your marketing content will be educational and ongoing. The goal here is not only to increase your prospect’s knowledge base, but also to position consumer mobile number database key people at your company as industry thought leaders. This helps you become the company of choice when it comes to making a purchasing decision.
It’s a process of slowly and steadily increasing sales through brand building and lead generation, which is the opposite of the transactional nature of your consumer buyers.
This is not a clean division of audience types. The buying cycle for consumers buying boats and cars is likely to be much longer than for B2B customers buying cleaning supplies for their branch offices.
You must build brand awareness for this audience. Your marketing content will be educational and ongoing. The goal here is not only to increase your prospect’s knowledge base, but also to position consumer mobile number database key people at your company as industry thought leaders. This helps you become the company of choice when it comes to making a purchasing decision.
It’s a process of slowly and steadily increasing sales through brand building and lead generation, which is the opposite of the transactional nature of your consumer buyers.
This is not a clean division of audience types. The buying cycle for consumers buying boats and cars is likely to be much longer than for B2B customers buying cleaning supplies for their branch offices.