It's true that an email marketing solution for SMEs can make your job easier. However, without worthwhile content, the content is of little relevance. Therefore, you should know that you have to work on some basic aspects, whatever your strategy: you have to be authentic , consistent and make it easy for the recipient to interact with you.
What are you interested in achieving in terms of emotions? These connecting points are essential to achieving your goal:
1. Activate the feeling of belonging
The feeling of belonging is one of the emotions that triggers the acquisition of a good or service . And this serves to appeal to a group of people hospitals email list from different backgrounds. Not in vain, there are people who are fans of a brand and reminding them that they are is a good way to boost your email marketing actions.
A good action is to activate the feeling of belonging . And this is achieved through messages that focus on this circumstance, such as being a child. An example is that of the Josep Carreras Foundation, specialized in research against leukemia, taking advantage of Mother's Day.
Josep Carreras
Source: Josep Carreras Foundation
2. Enhance nostalgia
Nostalgia is another strategy that allows you to reach customers . There are people who are used to a brand that has been around forever . It is not surprising, then, that vintage items or classic brands have a place. This is an option that works well for brands with a long history in the market. Gillette, Coca-Cola or McDonald's are some examples.
What was the most relevant thing for email marketing in 2016?
To do this, it is important to use phrases or expressions such as "the flavour of always" or "always by your side" . And it can also work to rescue images from advertising campaigns of the past, even if in a different format. This is essential because it gives the recipient an idea of credibility.
3. Evokes feelings of happiness
Positive emotions are a key to getting the recipient interested in your message. As neuromarketing has shown , 95% of purchasing decisions are made by the unconscious brain . This is an easier way to reach them.
Using images of happy people, alone or with their families, as well as the right language, will help you reach a certain target audience. Remember that being likeable or endearing to your potential customers helps you close sales.
4. Enhance passion
Passion is one of the elements that works best when it comes to triggering emotions. To do this, in addition to using persuasive language , it won't hurt to use colors like red . Although not all people react the same, it has been proven that the color red is associated with passion or action. In the end, it's all about triggering the recipient's emotions.
However, it should be noted that this strategy does not work for all sectors of activity. Therefore, it must be used well; sectors associated with risk or immediacy, such as travel, can work well. A good example of how to reach others with this action is Atrápalo, the travel portal. The red color of the background, its logo and the name itself convey a sense of urgency. The emails with their last-minute offers reiterate this idea.
