Right timing and right channels
Posted: Tue Dec 24, 2024 7:19 am
I can never say it enough, beyond the good idea, it is the visibility of the campaign that will determine its success. And for once, Project X played very cleverly on the combination of its channels, at the best possible moment . Mickaël's approach is simple:
How can we make this idea, and especially the time we spent on it, be most profitable, in all aspects?
And the answer is two words: Black Friday.
In search of maximum impact
Historically, the brand has always invested a lot in animating this commercial highlight of Black Friday . Each year, it tries to attract more and more traffic by creating its little "wow" effect. This year will not mexico business email list have deviated from tradition, far from it.
Project X regularly collaborates with influencers, notably Nasdas, which is particularly popular with its core target audience, and whose editorial line positions it as a "Robin Hood" accustomed to offering money or gifts to its community.
This is where the stars align and the genius idea takes shape: move up the launch date of the famous casting a little and ask Nasdas to talk about it on the first day of Black Friday . The angle is perfect, the story is there. We are far from worthless advertising content. We are in the experience and in the pure event.
To add to the success, Kader Diaby also joins in the process, and creates a sound that only he knows the secret of, especially for the occasion. And it gives this:
How can we make this idea, and especially the time we spent on it, be most profitable, in all aspects?
And the answer is two words: Black Friday.
In search of maximum impact
Historically, the brand has always invested a lot in animating this commercial highlight of Black Friday . Each year, it tries to attract more and more traffic by creating its little "wow" effect. This year will not mexico business email list have deviated from tradition, far from it.
Project X regularly collaborates with influencers, notably Nasdas, which is particularly popular with its core target audience, and whose editorial line positions it as a "Robin Hood" accustomed to offering money or gifts to its community.
This is where the stars align and the genius idea takes shape: move up the launch date of the famous casting a little and ask Nasdas to talk about it on the first day of Black Friday . The angle is perfect, the story is there. We are far from worthless advertising content. We are in the experience and in the pure event.
To add to the success, Kader Diaby also joins in the process, and creates a sound that only he knows the secret of, especially for the occasion. And it gives this: