2. Improve brand loyalty and retention

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This kind of information helps visitors to imagine the outfit on themselves and decide whether it will be a good fit for them before they ever make a purchase.

Building loyalty in ecommerce can be quite difficult in an environment where price comparisons and competitors’ products are just a click away. Featuring user-generated content can help people feel more connected and invested in your brand.

For example, when a brand that you love likes or shares a post that you intentionally shared with a branded hashtag, you really feel like you’re interacting with a brand that’s genuinely interested in you and appreciates your business.

A well-known brand not only france customer email list complimented social media users for their photos on Instagram, but also asked if they could share the photos on their website. According to the site, the user-generated content campaign had 100% positive feedback on these messages. Not only did they get full approval for using these photos, but the replies from customers and fans also expressed so much gratitude that it was “overwhelming.” This is the kind of engagement that leads to loyalty and retention.

Here’s an example of Lindblad Expeditions engaging with their followers on Instagram, letting them know they would like to share the image on their website:


And here’s the image on the Lindblad Expeditions site:

User-generated content example from existing customers
3. Increase conversion rates
It’s clear that consumers trust content created by other consumers more than employee-generated content. In fact, 72% trust online reviews and recommendations as much as personal recommendations.