10. Suggest products when a search returns no results

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9. Provide an effective navigation menu
An effective menu enables visitors to navigate your site quickly and find the product pages they’re really interested in. The less time users spend figuring out the navigation scheme, the more time they spend shopping.

You should also make sure that mobile users won’t experience any difficulty when navigating your website. Having a functional mobile site is essential for running an ecommerce store in 2025.

Target has a well-organized navigation menu on both their desktop and mobile site.


It’s inevitable that some germany consumer email list site searches will return zero matches. What you don’t want is for all those visitors to see a blank page and then exit your website.

Even if you have no results to show for a specific search, the results page doesn’t need to be empty. Instead, you can encourage this segment to continue the user journey by displaying product recommendations. Even if these products don’t match the category a user searched for, something may catch their interest!

WineExpress includes its most popular items when a search returns nothing.


11. Provide filters to improve the browsing experience
When browsing a category or looking through search results for a common term, customers can quickly become overwhelmed by the amount of information available. Filters let them reduce visual clutter and find exactly what they’re looking for.