Product recommendation popup on product pages
Posted: Tue Dec 24, 2024 9:51 am
Choosing the right product from extensive product catalogs like Lammle’s is often a challenge for customers, and carefully targeted and triggered popups can be a highly effective way of monetizing these opportunities.
The solution
Lammle’s Western Wear found several great opportunities to help their shoppers. Let’s see their campaigns one by one.
Campaign #1: Decrease bounces on product pages
Similar to most DTC brands, product hong kong consumer email list pages are becoming more like homepages as visitors from Google Shopping Ads land directly on them.
Showing the most popular products in an exit-intent popup to inspire bouncing visitors to shop around more turned out to be an effective way to keep their visitors engaged (see the Smart Abandonment Stopper tactic for more info).
By strategically engaging them with a relevant product recommendation, Lammle’s was able to increase revenue of these product page visitors by 23.5%!
Here you can see the actual triggering and targeting settings used:
Lamm
This campaign had a significant positive impact on their advertising ROI. But they didn’t stop there—they implemented several campaigns for smaller visitor segments.
Learn how to encourage product discovery by promoting your top products
The solution
Lammle’s Western Wear found several great opportunities to help their shoppers. Let’s see their campaigns one by one.
Campaign #1: Decrease bounces on product pages
Similar to most DTC brands, product hong kong consumer email list pages are becoming more like homepages as visitors from Google Shopping Ads land directly on them.
Showing the most popular products in an exit-intent popup to inspire bouncing visitors to shop around more turned out to be an effective way to keep their visitors engaged (see the Smart Abandonment Stopper tactic for more info).
By strategically engaging them with a relevant product recommendation, Lammle’s was able to increase revenue of these product page visitors by 23.5%!
Here you can see the actual triggering and targeting settings used:
Lamm
This campaign had a significant positive impact on their advertising ROI. But they didn’t stop there—they implemented several campaigns for smaller visitor segments.
Learn how to encourage product discovery by promoting your top products