Provide a special offer for organic visitors
Posted: Tue Dec 24, 2024 9:57 am
1. Convert organic traffic into customers with micro-personalized exit offers
With search engines becoming smarter, generic offers are no longer enough to attract and retain customers. You need to ensure your visitors feel seen and heard, and that means providing offers tailored to their specific search intent.
Take a cue from Modèles de business plan, an online platform that offers business and financial plan templates for over 300 different industries. By implementing a micro-personalized exit offer strategy, they increased their conversions and boosted their ROI.
To understand the challenge that the Modèles de business plan team was facing, let’s look at the typical customer journey. A potential customer might be looking for restaurant business plans and land on a blog post on modelesdebusinessplan.com.
To maximize the chances of converting kuwait consumer email list this visitor into a paying customer, they need to offer relevant business plan templates and redirect them to the right product page.
Initially, the company used a generic popup designed to fit every single visitor. This message had a conversion rate of 9.25%.
To improve this, they wanted to set up personalized messages for thousands of different blog articles using only one campaign.
With OptiMonk, the team could gather data from the custom variables they wanted to use and create micro-personalized exit offers for their visitors.
For example, a visitor searching for a “marketing agency business plan” would see a fullscreen message promoting the template for marketing agency business plans and redirecting them to the relevant product page.
Boost SEO ROI with with micro-personalized exit offers
With search engines becoming smarter, generic offers are no longer enough to attract and retain customers. You need to ensure your visitors feel seen and heard, and that means providing offers tailored to their specific search intent.
Take a cue from Modèles de business plan, an online platform that offers business and financial plan templates for over 300 different industries. By implementing a micro-personalized exit offer strategy, they increased their conversions and boosted their ROI.
To understand the challenge that the Modèles de business plan team was facing, let’s look at the typical customer journey. A potential customer might be looking for restaurant business plans and land on a blog post on modelesdebusinessplan.com.
To maximize the chances of converting kuwait consumer email list this visitor into a paying customer, they need to offer relevant business plan templates and redirect them to the right product page.
Initially, the company used a generic popup designed to fit every single visitor. This message had a conversion rate of 9.25%.
To improve this, they wanted to set up personalized messages for thousands of different blog articles using only one campaign.
With OptiMonk, the team could gather data from the custom variables they wanted to use and create micro-personalized exit offers for their visitors.
For example, a visitor searching for a “marketing agency business plan” would see a fullscreen message promoting the template for marketing agency business plans and redirecting them to the relevant product page.
Boost SEO ROI with with micro-personalized exit offers