Boost your Christmas sales with targeted SMS campaigns
Posted: Thu Dec 26, 2024 3:30 am
If there is one holiday that should not be overlooked when you are a company, it is Christmas! Yes, the end-of-year holidays are conducive to numerous purchases and sweet follies.
How many promotional emails do consumers receive per day? A lot! And during this period, it is not uncommon for mailboxes to explode.
How many of them do they actually read? Very few...because they hardly have time! In a context of advertising saturation, how can you stand out from the competition? How can you make sure that your message is listened to, appreciated, and that it triggers an order?
In the digital age, the instant channel , SMS marketing, allows you to capture and retain the attention of your targets with a short but punchy text that will arouse curiosity.
Here are some tips to boost your sales during this period , thanks to effective and targeted communication.
Why use SMS Marketing at Christmas?
We will not mention the enormous opening rate of SMS which allows wholesale email list companies to be sure of reaching their target, and very quickly.
Who says Christmas, necessarily says sales, exclusive promotions to encourage purchases.
If you want to communicate about a limited-time promotion, you need to be sure that your targets read the message when you send it, and not in 2 days, when it will no longer be valid... Of course!
With emailing, you can communicate about very interesting and limited promotions, but you are no longer really sure that your ad reaches its destination and is read by your customers and prospects. So you miss out on many sales…
This sense of urgency is something that only SMS can create, because it is the channel of the instant. To do this, you just need to send a message like "Offer valid until midnight!"
Now, let's imagine that you offer exclusive discounts in store, and not online. Thanks to SMS, you will reach your targets on the move. If they are near your store, they will be much more inclined to come and see you.
How many promotional emails do consumers receive per day? A lot! And during this period, it is not uncommon for mailboxes to explode.
How many of them do they actually read? Very few...because they hardly have time! In a context of advertising saturation, how can you stand out from the competition? How can you make sure that your message is listened to, appreciated, and that it triggers an order?
In the digital age, the instant channel , SMS marketing, allows you to capture and retain the attention of your targets with a short but punchy text that will arouse curiosity.
Here are some tips to boost your sales during this period , thanks to effective and targeted communication.
Why use SMS Marketing at Christmas?
We will not mention the enormous opening rate of SMS which allows wholesale email list companies to be sure of reaching their target, and very quickly.
Who says Christmas, necessarily says sales, exclusive promotions to encourage purchases.
If you want to communicate about a limited-time promotion, you need to be sure that your targets read the message when you send it, and not in 2 days, when it will no longer be valid... Of course!
With emailing, you can communicate about very interesting and limited promotions, but you are no longer really sure that your ad reaches its destination and is read by your customers and prospects. So you miss out on many sales…
This sense of urgency is something that only SMS can create, because it is the channel of the instant. To do this, you just need to send a message like "Offer valid until midnight!"
Now, let's imagine that you offer exclusive discounts in store, and not online. Thanks to SMS, you will reach your targets on the move. If they are near your store, they will be much more inclined to come and see you.