Define the performance indicators

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5.-
Once you know the variables you are going to test with your A/B tests for landing pages, you will have to determine which indicators you will use to measure the results. Only in this way will you be able to make decisions. The main digital marketing KPIs you can work on are:

Page views.
Unique visitors.
Length of stay.
Completed forms.
Pages per visit.
Cost per lead.
Comments.
New leads generated.
Production cost.
Benefit.
6.- Design templates
Create basic templates for each type of action, and when it's time to launch A/B tests, algeria whatsapp phone numbers customize them. It's essential that each test consists of the following steps, regardless of its objective:

Date. The month in which it will be released.
Name of the test.
The objective.
The hypotheses.
The indicators.
The results.
7.- Dedicate 15 minutes
You don't need much time to start your A/B test for landing pages. It is recommended that you set the key areas of your study based on a distribution that allows you to save as much time as possible:

Set the key elements you want to analyze.
Design templates and launch new copies for each aspect you want to compare in testing.
Keep track of all the A/B tests for landing pages you are currently running and keep the results updated. That is, study the findings every month.
Setting up a monthly A/B testing schedule will not only save you time, it will provide you with valuable insights into how well all the elements are performing. This will help you optimize your strategies.

These are just the basic guidelines on which to build your A/B landing page testing calendar. However, a calendar is just one more application that should be complemented by the use of other professional marketing tools.

MDirector 's Landing Optimizer is designed to simplify the process of A/B testing landing pages. It makes it easy to create an infinite number of landing pages with different background colors, button sizes, titles, or button colors.

And put them in competition. This way you will find out which landing page converts the most and what elements have pushed it to success. Shall we begin?