15 elements to include in your SMS Marketing message

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Article updated 8 months ago by NewsMDirector
Elements of an SMS marketing message

The mobile is one of those devices that we use for everything. According to data from Ditrendia , mobile penetration was already estimated at 97% at the end of 2015. And it has not stopped growing. So, why not take advantage of this platform for marketing? We bring you some elements of an SMS Marketing message to take advantage of the situation.

Did you know that 97% of users who receive an SMS on their argentina whatsapp phone numbers smartphone open it? If you create good strategies and design each and every element of an SMS Marketing message well , you will ensure almost 100% that the recipient will read it. And you will have the perfect opportunity to impact them.

SMS Marketing is often not taken seriously. SMS does not need innovative designs or extensive content to work. And just because of that, we stop giving it importance. In fact, it is often thought that working on email marketing strategies or optimizing landing pages are usually more important jobs.

We are wrong. A good SMS Marketing strategy will allow you to spread your messages further than any other medium. And, in addition, you will be able to analyze the actions of users who work with mobile phones on a daily basis.

TABLE OF CONTENTS
Why should you invest in SMS strategies?
15 elements that are a must in an SMS
1.-Define your objectives
2.-Work within your possibilities
3.-Optimize your database
4.-Segment your audience
5.- Combine your SMS strategy with Email Marketing
6.- Personalization, key among the elements of an SMS Marketing message
7.-Include a direct call to action
8.-Be clear and concise
9.-Or you can also bet on creativity
10.-Create a sense of urgency
11.-Make the offer exclusive
12.-Reference your social networks
13.- Always identify yourself
14.- Do not abuse the high opening rate
15.-Take care of privacy and delivery
Why should you invest in SMS strategies?
If you are trying to promote your product or service and ultimately grow your business, you have no choice but to adapt to the moment. Mobile is now. Your customers live in a world where they perform all kinds of actions with these devices. Hence the rise of mobile banners, QR code ads or the importance of adapting each content to this device.