What is a meta description?

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When you perform a search on Google, you receive results based on the factors we referred to above. But a meta description always follows the website or page that is listed.

It's a short piece of text that provides nepal mobile phone numbers database more details about that page to readers, with the goal of showing the value of what they'll find when they click through. And Google considers them very important as it indexes and ranks content pages.

Below is an example of Google search results, once you scroll past the ads at the top of the search results page. The search term was "What grass grows well in the shade?"

If you can write a compelling meta description, you will get that increase in clicks. And increases in clicks mean more visitors to your WordPress site. And of course, more visitors translates to more sales.

Okay, so how do you write a meta description that compels readers to click?

Here are 8 tips and tactics.

Getting to the point
What is the value of your content? You only have a few words to demonstrate this, so think carefully and keep it as simple and concise as possible.

You can have a longer description, of course, but it will be cut off, as you can see in the screenshot above. So, get that main point across from the start. Your reader has the right to know exactly what they'll find when they click through to your page.