Design of the 360º digital strategy
Posted: Thu Dec 26, 2024 6:54 am
If you were to think about the best strategy to stand out with an online store in terms of turnover and profitability , you would most likely consider investing in Google Ads , Meta Ads and adjusting the store's prices as the only necessary steps. However, the rules of the game are not the same as they were 10 years ago. It is not enough to make some changes to the store and activate paid media campaigns on the day of the sales.
This is precisely the topic that will be addressed in this article: how Why Ads Media has achieved, and continues to achieve, in a personalized way, with several online stores that invoice more than €100,000 per month , to stand out even more on Black Friday .
The main value offered by the digital marketing consultancy is the 360º Know-How , which allows for the creation of a strategy adapted to the real needs of each e-commerce .
Design of strategies for medium and large online stores to face Black Friday with high turnover volumes:
Definition of pricing strategies, objectives and profitability calculation
You cannot face Black Friday without first having set up a media plan with an investment adjustment in line with the expected turnover objectives. In addition, this turnover cannot be expected without first having analysed prices , tiered discounts and fixed costs , to calculate the necessary ROAS based on the margins and achieve the turnover peak, and thus achieve the business objectives .
2.
Once the objectives have been defined and the investments and albania whatsapp data expected returns at the business level have been planned, the process of designing how these objectives will be achieved begins. At this stage, using planning tools and a plan with prior data , the global strategy is designed from start to finish. The priority channels and the onsite and offsite actions to be executed are selected. Tools such as Miro , Funnelytics or Mindmeister are used to design all the actions, from advertising platforms to priority sales, email marketing , SEO , etc.
3. Ecommerce optimization at SEO and UX level
Not only do they help to execute optimizations so that prices are 15% lower , but they also analyze aspects of usability and prioritization , such as banners , categorizations and designs , to facilitate traffic conversion. In addition, SEO/UX strategies are activated in the main parts of the website, with the aim of improving internal linking and the organic positioning of URLs with specific transactional terms for this time of year.
Example : If you have an e-commerce site selling Vans sneakers and you detect demand for “ Vans Black Friday sneakers ”, you activate several landing pages that have been in the works for months or years, and they are organically linked on the website to drive traffic and improve positioning on Google.
This is precisely the topic that will be addressed in this article: how Why Ads Media has achieved, and continues to achieve, in a personalized way, with several online stores that invoice more than €100,000 per month , to stand out even more on Black Friday .
The main value offered by the digital marketing consultancy is the 360º Know-How , which allows for the creation of a strategy adapted to the real needs of each e-commerce .
Design of strategies for medium and large online stores to face Black Friday with high turnover volumes:
Definition of pricing strategies, objectives and profitability calculation
You cannot face Black Friday without first having set up a media plan with an investment adjustment in line with the expected turnover objectives. In addition, this turnover cannot be expected without first having analysed prices , tiered discounts and fixed costs , to calculate the necessary ROAS based on the margins and achieve the turnover peak, and thus achieve the business objectives .
2.
Once the objectives have been defined and the investments and albania whatsapp data expected returns at the business level have been planned, the process of designing how these objectives will be achieved begins. At this stage, using planning tools and a plan with prior data , the global strategy is designed from start to finish. The priority channels and the onsite and offsite actions to be executed are selected. Tools such as Miro , Funnelytics or Mindmeister are used to design all the actions, from advertising platforms to priority sales, email marketing , SEO , etc.
3. Ecommerce optimization at SEO and UX level
Not only do they help to execute optimizations so that prices are 15% lower , but they also analyze aspects of usability and prioritization , such as banners , categorizations and designs , to facilitate traffic conversion. In addition, SEO/UX strategies are activated in the main parts of the website, with the aim of improving internal linking and the organic positioning of URLs with specific transactional terms for this time of year.
Example : If you have an e-commerce site selling Vans sneakers and you detect demand for “ Vans Black Friday sneakers ”, you activate several landing pages that have been in the works for months or years, and they are organically linked on the website to drive traffic and improve positioning on Google.