Tangity Spain brings together professionals to reflect on the present and future of marketing
Posted: Thu Dec 26, 2024 8:01 am
Sharing innovative visions, providing valuable knowledge and uniting disruptive ideas was the aim of this great meeting held by Tangity Spain on May 8th in the heart of Madrid. To this end, the Espacio Cupra welcomed more than 100 guests who lived this moment in an active and passionate way.
Guided by María José Romero –Managing Director of Tangity Spain– , the group vibrated and reflected with the ideas, as disruptive as they were visionary, of Mark Adams –Managing armenia mobile phone numbers database Partner of Mach49– who invited everyone to reflect on the already obsolete practices in the digital ecosystem:
“The biggest misconception about consumer experience is that you have to define every consumer demographically. In a way that they would never define themselves.”
This contribution was followed by two roundtable discussions that gave rise to relevant insights that would encourage the entire sector to reflect. The first of these, focused on the B2C field and moderated by David Freire –Strategy & CX Director at Tangity Spain– , featured Ana Alcober from Parques Reunidos, Jorge Mahía from B100 Abanca and César Alonso from Telefónica . In this discussion group, the question of integrating the areas of brand experience and performance arose, the need to reach, with depth and strategy, the implementation of technologies such as Martech and Adtech and, finally, to always integrate empathy in all processes to connect with people, creating stronger, longer-lasting and more memorable bonds.
On the other hand, the panel focused on the B2B field, moderated by Nacho Romero –Partner at NTT Data Europe & LATAM– , was attended by Arturo Sanz from Endesa, Jorge Matute from Mahou, Ana López from Orange and Kennet Malmcrona from LinkedIn . Through their dialogue, the key to solving the need to be “where the companies are” emerged, that is, in the digital channels that offer what is needed, at the right time and in the right place, thanks to Digital Sales and E-commerce strategies that offer experiences and collaborative relationship models such as, for example, marketplaces.
Guided by María José Romero –Managing Director of Tangity Spain– , the group vibrated and reflected with the ideas, as disruptive as they were visionary, of Mark Adams –Managing armenia mobile phone numbers database Partner of Mach49– who invited everyone to reflect on the already obsolete practices in the digital ecosystem:
“The biggest misconception about consumer experience is that you have to define every consumer demographically. In a way that they would never define themselves.”
This contribution was followed by two roundtable discussions that gave rise to relevant insights that would encourage the entire sector to reflect. The first of these, focused on the B2C field and moderated by David Freire –Strategy & CX Director at Tangity Spain– , featured Ana Alcober from Parques Reunidos, Jorge Mahía from B100 Abanca and César Alonso from Telefónica . In this discussion group, the question of integrating the areas of brand experience and performance arose, the need to reach, with depth and strategy, the implementation of technologies such as Martech and Adtech and, finally, to always integrate empathy in all processes to connect with people, creating stronger, longer-lasting and more memorable bonds.
On the other hand, the panel focused on the B2B field, moderated by Nacho Romero –Partner at NTT Data Europe & LATAM– , was attended by Arturo Sanz from Endesa, Jorge Matute from Mahou, Ana López from Orange and Kennet Malmcrona from LinkedIn . Through their dialogue, the key to solving the need to be “where the companies are” emerged, that is, in the digital channels that offer what is needed, at the right time and in the right place, thanks to Digital Sales and E-commerce strategies that offer experiences and collaborative relationship models such as, for example, marketplaces.