PrestaShop module for email and SMS Marketing
Posted: Thu Dec 26, 2024 8:09 am
Setting up the PrestaShop module for email and SMS Marketing
PrestaShop module for email and SMS Marketing
The steps you must take to configure the PrestaShop Module for email and SMS Marketing are:
Collect the username and password in MDirector that you will find in the preferences and in the API information.
Once inside PrestaShop, the first thing you will have to do is go to “ Modules ” and add the module you have purchased in the marketplace . To add it to the section, you will only have to select it and add it to “ New module ”.
Once inside the modules section, MDirector will ask you for the key data and the bahamas whatsapp number data consumer secret that refers to the user and password that you previously collected in the preferences section.
Uses of the PrestaShop module for email and SMS Marketing
The PrestaShop Email and SMS Marketing Module allows you to perform the following actions:
Collect the contacts you have in PrestaShop . These contacts will be added to the email lists that may already be created in MDirector or that you can create from this same space. Once these lists are created, you can edit or delete them from Prestashop or from MDirector.
Send a welcome email to all your users who register on your PrestaShop ecommerce site . This will allow you to obtain various statistics that will allow you to know how many people have received and opened it. In addition, you will be able to clean up your contact lists to avoid inefficient sending.
Synchronize the default lists of new customers and indicate which MDirector list you want them to go to. You can send any Prestashop list to MDirector. Among the lists you are given:
Those subscribed to the newsletter.
Users who are not yet subscribed but are customers.
Customers who have spent a certain number of euros in a given period of time.
Customers who have not spent less than x euros in the last x days.
Setting up cron tasks . Using the PrestaShop Email and SMS Marketing module, you can also set up CRON tasks. A cron is, according to its definition on Wikipedia, “ a regular background process manager that runs processes or scripts at regular intervals (for example, every minute, day, week or month). It is the equivalent of Windows Scheduled Tasks ”. These cron tasks are set up using the credentials shown in the image and are developed in your hosting control panel. You can create as many CRON tasks as you want. This will allow you to send emails and SMS. To do this, you can use PrestaShop templates or use MDirector templates and send them from there.
PrestaShop Email and SMS Marketing Module: Cron Tasks
Choosing email and SMS templates
PrestaShop module for email and SMS Marketing: Email templates
Once you have your contacts synchronized, you can send emails and SMS. You have two options:
Use the templates provided by PrestaShop . With these you have the advantage of being able to add products and having everything integrated in one place. To create the template from PrestaShop, you just have to select your favorite and choose from the color palette offered. Then you will have to choose the template for your products. And finally, insert them into your product catalog. In addition, by using a template created in PrestaShop you will also be able to create basic SMS templates.
If you decide to use the templates offered by MDirector, you will gain in versatility thanks to the wide variety of templates it offers . In addition, the editor is more powerful and you can send tests, connect with social networks and send A/B tests and SMS emails.
As always, in MDirector you have the possibility to use 3 types of templates thanks to its WYSIWYG editor:
Basic templates that are created from scratch.
Thematic templates, including pure ecommerce templates.
Import previously created HTML templates.
Send the campaign
PrestaShop module for email and SMS Marketing
Once you have chosen the template in MDirector, you only have to follow the usual steps to send it using this platform :
Make any changes you want to the template.
Add content.
Make a test submission.
Select contacts.
Schedule shipping.
If you use a template in Prestashop, the options are more limited. In addition, you will need to create a campaign, which will be the container where the shipment goes. In this case, the shipment is created by defining the general characteristics of the shipments in MDirector:
Name of the shipment.
Affair.
Date of shipment.
To which list you want to send the campaign.
The template to use, which is the one you chose in the previous step
The language of the submission.
Sender's name.
Response name.
Using the “ Schedule Shipping ” button, the shipment will be made on the date you have indicated.
Other MDirector plugins
MDirector Plugins
In addition to this module, MDirector provides you with other plugins that integrate with different systems. You can access them from the integrations area of the MDirector website:
WordPress : Allows you to have a subscription widget within the blog so that the contacts that subscribe go directly to a contact list in MDirector. This allows you to synchronize the database in real time. And it allows you to send the newsletter automatically on a daily or weekly basis.
Magento : Synchronize the database in real time. Assign customer groups to specific contact lists in MDirector. And allow you to track communication emails with the sales API.
TiendaNube : The same as Magento but in the TiendaNube ecommerce software.
PrestaShop module for email and SMS Marketing
The steps you must take to configure the PrestaShop Module for email and SMS Marketing are:
Collect the username and password in MDirector that you will find in the preferences and in the API information.
Once inside PrestaShop, the first thing you will have to do is go to “ Modules ” and add the module you have purchased in the marketplace . To add it to the section, you will only have to select it and add it to “ New module ”.
Once inside the modules section, MDirector will ask you for the key data and the bahamas whatsapp number data consumer secret that refers to the user and password that you previously collected in the preferences section.
Uses of the PrestaShop module for email and SMS Marketing
The PrestaShop Email and SMS Marketing Module allows you to perform the following actions:
Collect the contacts you have in PrestaShop . These contacts will be added to the email lists that may already be created in MDirector or that you can create from this same space. Once these lists are created, you can edit or delete them from Prestashop or from MDirector.
Send a welcome email to all your users who register on your PrestaShop ecommerce site . This will allow you to obtain various statistics that will allow you to know how many people have received and opened it. In addition, you will be able to clean up your contact lists to avoid inefficient sending.
Synchronize the default lists of new customers and indicate which MDirector list you want them to go to. You can send any Prestashop list to MDirector. Among the lists you are given:
Those subscribed to the newsletter.
Users who are not yet subscribed but are customers.
Customers who have spent a certain number of euros in a given period of time.
Customers who have not spent less than x euros in the last x days.
Setting up cron tasks . Using the PrestaShop Email and SMS Marketing module, you can also set up CRON tasks. A cron is, according to its definition on Wikipedia, “ a regular background process manager that runs processes or scripts at regular intervals (for example, every minute, day, week or month). It is the equivalent of Windows Scheduled Tasks ”. These cron tasks are set up using the credentials shown in the image and are developed in your hosting control panel. You can create as many CRON tasks as you want. This will allow you to send emails and SMS. To do this, you can use PrestaShop templates or use MDirector templates and send them from there.
PrestaShop Email and SMS Marketing Module: Cron Tasks
Choosing email and SMS templates
PrestaShop module for email and SMS Marketing: Email templates
Once you have your contacts synchronized, you can send emails and SMS. You have two options:
Use the templates provided by PrestaShop . With these you have the advantage of being able to add products and having everything integrated in one place. To create the template from PrestaShop, you just have to select your favorite and choose from the color palette offered. Then you will have to choose the template for your products. And finally, insert them into your product catalog. In addition, by using a template created in PrestaShop you will also be able to create basic SMS templates.
If you decide to use the templates offered by MDirector, you will gain in versatility thanks to the wide variety of templates it offers . In addition, the editor is more powerful and you can send tests, connect with social networks and send A/B tests and SMS emails.
As always, in MDirector you have the possibility to use 3 types of templates thanks to its WYSIWYG editor:
Basic templates that are created from scratch.
Thematic templates, including pure ecommerce templates.
Import previously created HTML templates.
Send the campaign
PrestaShop module for email and SMS Marketing
Once you have chosen the template in MDirector, you only have to follow the usual steps to send it using this platform :
Make any changes you want to the template.
Add content.
Make a test submission.
Select contacts.
Schedule shipping.
If you use a template in Prestashop, the options are more limited. In addition, you will need to create a campaign, which will be the container where the shipment goes. In this case, the shipment is created by defining the general characteristics of the shipments in MDirector:
Name of the shipment.
Affair.
Date of shipment.
To which list you want to send the campaign.
The template to use, which is the one you chose in the previous step
The language of the submission.
Sender's name.
Response name.
Using the “ Schedule Shipping ” button, the shipment will be made on the date you have indicated.
Other MDirector plugins
MDirector Plugins
In addition to this module, MDirector provides you with other plugins that integrate with different systems. You can access them from the integrations area of the MDirector website:
WordPress : Allows you to have a subscription widget within the blog so that the contacts that subscribe go directly to a contact list in MDirector. This allows you to synchronize the database in real time. And it allows you to send the newsletter automatically on a daily or weekly basis.
Magento : Synchronize the database in real time. Assign customer groups to specific contact lists in MDirector. And allow you to track communication emails with the sales API.
TiendaNube : The same as Magento but in the TiendaNube ecommerce software.