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The sports equipment store is also joining in with the back-to-school season with “#lomejordevolver”. This is a special promotion running between 15 August and 11 September . This promotion sells useful products for back-to-school at lower prices.

Decathlon's promotion is accompanied by powerful and bright colours . It is an eye-catching promotion, with intense colours and a fun promise. It is a promotion that identifies with a more childish public, although the final consumer is adults.

Identification with the child audience helps to position the promotion. In addition, belarus whatsapp phone numbers it is a friendly and approachable proposal, which immediately captures attention.

5.- Mr Wonderful Shop
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Mr Wonderful Shop has put special effort into the 2016 back-to-school campaign. The online store has sent its customers a special email where they can find all the products related to school and the start of the new school year.

In this email you can find folders and filing cabinets, but without forgetting to pay attention to the rest of the products in Mr Wonderful Shop . Its presentation, in the form of large images, makes it quick to view and very easy to read.

Pastel colors are already associated with any email from the company, creating a friendly design that serves to highlight the brand's products above all else.

6.- Domestika

Domestika's email is a clear example of an email that shows special discounts on special dates. During the Back to School season, Domestika users can access special discounts through a special promotional code that can be used .

With a simple design, the aim is to attract the customer's attention and offer them the possibility of finding the best discounts for back-to-school courses at Domestika, and not anywhere else.

The design is the great potential of this email. The possibilities that Domestika offers its clients are highlighted by multiple photographs. The image above also stands out with an 80s feel where all the details of the promotion are shown. Other elements of the site are the action button, where you can access the most popular courses, as well as the boxes below where you can find the various courses that Domestika offers.

Domestika places great emphasis on a factor that is particularly relevant in email marketing, and in marketing in general: the feeling of urgency . This is a way of getting products and promotions to customers in a better way. The aim is for the customer to perceive the offer as fleeting, and if they let it pass, they will never have a similar opportunity again.

The web is full of tools that allow the integration of different channels and media to launch promotions such as back-to-school promotions. There are many options for doing Cross-Channel, but there is one tool that stands out above all: MDirector.

MDirector is an Email Marketing and Marketing Automation platform that allows you to unify your email, SMS, landing pages, social media and retargeting strategies from a single point . The advantage of this platform is that it allows companies to save time and money. There is no need to work separately on the networks in which the client is present.