Will Critchlow and Duncan Morris The breaking news is that we are hoping to be joined by Ben Hendrickson from SEOmoz

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"Reverse Engineering the Competition" Tips for Competitive On-Site/Page Analysis Tips for Competitive Link Analysis Tips for Competitive Strategic Analysis Speakers: Tom Critchlow "SEO is Nothing Without Content" Tips for Scaling SEO into Editorial Content Creation How to fit SEO into content brainstorming How to make content that's produced more likely to earn search traffic How to make SEO part of the content creation tasks Tips for Baking a UGC & SEO Souffle How to get users to do your SEO for you How to maximize/incentivize UGC


Contributions How to get users to link to UGC iran mobile phone numbers database Speakers: Rand Fishkin "Vertical and universal search" Tips for local search Tips for image and video search Tips for blog search Tips for universal Speakers: Tom Critchlow and Patrick Altoft from Branded3 "The limits of automation" The hottest tools and how to use them Tools of the future: what no-one's built yet The limits: tips for when you have to use computers to make humans smarter Speakers: Dave Naylor from


Bronco "The right strategy for your organisation" SEO tips for startups Tips for competing when you are established but not a household name Tips for dominant / large site improvements Speakers: revealing the results of the in-depth research he has been doing recently into ranking models - a technical-sounding way of saying that, with access to the vast amounts of data gathered by Linkscape, Ben (one of the smartest people I've ever met) has has been mathematically quantifying the value of SEO techniques in the rankings equation.