10 Unconventional Christmas

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Social Media MarketingIn a move that promises to revolutionise the way football is experienced and felt on screen, LALIGA Studios, the innovative joint venture between Banijay Iberia and LALIGA, has announced a landmark agreement with Little Spain. The production company, founded by Madrid-born and internationally renowned artist C Tangana, will develop a fictional series that will immerse viewers in the vibrant universe of LALIGA.

Chalo Bonifacino Cooke, CEO of LALIGA Studios, enthused : “We have a unique opportunity to produce the first fiction series that can exploit LALIGA’s IP at every level – its clubs, its talent, its stadiums, its fans – to achieve a level of authenticity rarely seen in football-related fiction.” His words reflect the ambition and scale of this pioneering project, which has the official backing of one of the world’s most important football competitions.

A fiction series that will revolutionize LALIGA and the world of football
The Little Spain team shared their vision for the series : “The goal is to create a story set in the context of Spanish professional football and from the idiosyncrasy of the LALIGA teams, where football, culture and life come together. This project is the result of creative collaboration with actor Josh Hutcherson, a friend and ally of Little Spain in Los Angeles. This is a milestone for Little Spain, as it allows us to tell a story set between two key cardinal points for us: Spain and the United States. In order to capture the essence of the world of football and its lifestyle accessible to very few, the fundamental elements will be emotion and our characteristic cinematic style.”

This announcement not only marks a new chapter for LALIGA Studios and Little Spain, but also underlines the latter’s growing influence in the audiovisual world . In June, Little Spain took home three Gold Lions at the Cannes Lions International Festival of Creativity , thanks to the video clip of the anthem that C Tangana composed for the centenary of RC Celta, a LALIGA EA SPORTS team. An achievement that adds to his acclaimed documentary “Esta ambición desmedida”, nominated for the Goya Awards in 2023.

Recent successes and future projects: the upward trajectory of Little Spain and LALIGA Studios
In just one year, LALIGA Studios has produced content for more than 100 broadcasters in over 190 countries. Its programme “Límite 24H”, about the closing of the summer transfer market, has been broadcast on channels such as Movistar+, DAZN, ESPN, DirecTv and Sky TV, demonstrating its ability to generate exclusive, high-quality content.

In addition, LALIGA Studios has recently closed a deal with Hollywood production company MTP, led by Mike Tollin, known for his work on “The Last Dance”, the hit documentary about Michael Jordan and the Chicago Bulls. This new project promises to further expand LALIGA’s reach in the sports entertainment arena.

Ultimately, the alliance between LALIGA Studios and Little Spain is a sure bet on innovation and creativity, a fusion where football, culture and life intertwine to give life to stories that promise to capture the essence and passion of LALIGA , both in Spain and around the world. With this series, football fans will be able to enjoy a unique and authentic experience that reflects the reality and emotion of the king of sports.

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