To use WhatsApp in public institutions, it is extremely necessary for government entities to use BSP applications to configure and manage WhatsApp environment for different government sectors.
In this case, we will explain how public institutions can use WhatsApp to serve people using Callbell.
Callbell is a tool developed primarily for companies nurse database to offer sales or support to their customers via social networks ( Instagram direct, Telegram, Facebook Messenger or WhatsApp ).
Its platform offers features specially developed for the business environment. You have a metrics section where you can track your business. Similarly,
you also have the option to enable automatic routing that assigns conversations, internal chat between agents, conversation derivation, chatbot to automate, CRM for database, Broadcast for mass message campaigns and all this in one place.
Now that we have a more complete picture, let's move on to the steps of using WhatsApp for public institutions.
1) First, institutions must create a Callbell account by clicking here.
2) Later we need to connect WhatsApp Business API , you can follow this guide to do it correctly.
3) Once WhatsApp is connected, we will add all the people who will form the teams of the different departments that will serve the people. For example, if it is a police institute, we will add all the agents who will be in charge of responding to emergencies and we will create different departments depending on the severity of the situation.
Callbell will subdivide conversations by type and severity, based on the information provided by the person, and the conversation will be automatically sent to the appropriate agent for immediate handling.
4) After creating the teams and adding the people, we will be able to do several things to improve the user experience, such as activating the CRM to have a database, using funnels to divide conversations into types, sending information by broadcast, generating a chatbot that responds automatically and much more.
WhatsApp is a messaging application that offers innovative solutions to governments around the world. By using it, governments promote citizen participation and increase the ease and efficiency of the processes involved in this type of communication. It is common for governments to take advantage of this application to disseminate relevant information, important news, and receive requests for information from citizens in real time.
Send large sum announcements, emergency alerts and news via WhatsApp
Governments need to send a large number of updates, news and communications to their citizens. This includes a range of reasons such as health, work, new laws, important communications, alerts or relevant information.
One of the best advantages of using WhatsApp for public institutions is that governments have the ability to create contact lists segmented by location, economic, social status, etc. And send bulk messages only to these selected groups. These types of actions ensure that information reaches the specific group targeted and maximize the efficiency and effectiveness of administrative processes.
Send real-time information via WhatsApp
For governments around the world, maintaining fast, effective and real-time communication with citizens is extremely important. This means they need technology to be able to issue communications that have a real impact on society and deliver messages that can be read and heard by everyone, in real time and without any hassle.
Can you imagine a government that serves you directly through WhatsApp?
This is no longer something impossible. Through dedicated helplines or support channels on this platform, governments can provide personalized assistance to their citizens.
What does this mean?
1) Answers to your questions: Whether you have questions about a procedure, a service or a government program, you can get quick and accurate answers.
2) Simplified processes: Don't get lost in the tangle of papers and processes. Carrying out procedures via WhatsApp is a good way to speed up deadlines.
3) Solution to your complaints and grievances: Providing government support through WhatsApp is an ideal and up-to-date way to solve the problems of certain sections of the population.
Conclusion
As you can see, WhatsApp in public institutions is extremely necessary and effective, thanks to which they will obtain control of communications, efficiency and rapid dissemination of information. That is why it is highly recommended to use this application integrated into public institutions.
It is advisable to use Callbell as a WhatsApp BSP to manage your conversations for all the reasons mentioned above, if you want to try the application and start managing with WhatsApp in your public institution.
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