Determine the correct support depending on the operation

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It is also important to clarify that an explicit opt-in is not mandatory for addressed mail. Although it is advisable to obtain it, it is sufficient to inform the recipients of the possibility of receiving these mails, for example via a checkbox or in the privacy policy. In addition, you must imperatively offer them the possibility to object to the receipt of these mails.



Secondly, you must choose the right communication macedonia phone number library medium for your addressed mail. For this medium, there are a multitude of media depending on your objective. For example, catalogs, letters, brochures or even leaflets are good ways to communicate easily. Otherwise, for more originality and fantasy, there are other media such as the paper newsletter, the advertising postcard or the personalized calendar.

Still depending on your objective, you must choose content that is adapted to your target and above all impactful. Remember to ensure the clarity of your message, its relevance as well as its incentive to action .


Think about logistics
The thinking and creation stages are very important, but you should not neglect the logistics part to ensure that your addressed mail reaches its destination!

Here are the steps to follow:

Printing: use a professional printer, such as a printer with FSC certification, which is therefore more eco-responsible.
Enveloping: Using machines to fold mail and place it in envelopes, especially for large volumes.
Envelopes: Make sure you have enough envelopes, with the recipient's address printed or stuck on via label.
Postage: Use a postage meter to calculate and affix stamps based on weight.
Sorting: organize mail by destination or type (standard, registered, tracked) before sending.
Post Office Drop-off: Arrange for mail delivery to the Post Office or arrange for postal collection.
Returns management: plan how to handle undelivered mail (wrong address, return to sender).