How to properly manage your customer databases?
Posted: Tue Dec 03, 2024 10:28 am
For a long time, Email Marketing has remained an unknown and complex concept used only by highly qualified companies. However, today, it has evolved into one of the great jewels of Digital Marketing campaigns, playing an extremely important role in today's companies and businesses. Therefore, through email (whose main objective is to capture the attention of potential customers), companies increase their level of sales, as well as customers, being one of the most practical and economical methods, as well as a quick, easy and simple way to reach a large number of people at the same time, with a high level of positive reception. However, for Email Marketing to continue being considered as such, it is necessary to properly manage the databases that make up it.
And, with this, we are not only referring to the content of the emails that are sent to the databases (with all the strategy that this requires), but also to the management, care, maintenance and attention of these databases that, in essence, are the basis of pharmaceutical email list everything: no matter how well prepared and structured our email is (with a CTA that stands out, attractive images, a tempting subject, etc.), it will be of no use if the customer database to whom we send that email fails.
Therefore, and due to the importance of these aspects, we are going to share with you a series of essential points that you should implement when managing your customer database.
Pay close attention and start an effective strategy for managing your Email Marketing databases now.
Post Content
Steps to follow to properly manage databases
Knowing your audience
Privacy Level Control
An easy and visible “unsubscribe”
Check bounce emails
Steps to follow to properly manage databases
Knowing your audience
Remember that Email Marketing is just another digital technique, and as such, it has some considerations that you must keep in mind, just like any other promotion, such as Social Ads, SEO, SEM or Content Marketing, among others.
Knowing your customers to define when and how they like to receive your emails is part of the process you must follow to execute a good Email Marketing strategy. In this sense, it will be of no use to us to create a fantastic communication if we do not get the user to open the email.
And, indeed, to achieve that opening, it is necessary that the message is sent at the exact moment when the user is receptive to it . And, obviously, you can only discover that moment by analyzing your user in depth, that is, by knowing them .
Something as simple as surveys are quick and easy resources that generate high levels of insights and conclusions, which can be of great help to you in defining a much more effective strategy. What are you waiting for to apply them?
Privacy Level Control
Above all, since the new Organic Law on Data Protection has come into force in recent months, the need to authorize any type of permission so that brands can personally address users, especially at the advertising level, has become more than strict .
Therefore, in order to prevent confusion and high bounce rates, it is necessary that - before starting to send mass emails - you make sure that every user who is part of any of your lists is there of their own free will and without any kind of deception.
And, if you have not contacted any of your users for a relatively long time, we recommend that you ask them for permission to receive and send communications again. In addition to being legal, it is what the user will appreciate the most and will position you in their mind as a brand that respects permission levels .
An easy and visible “unsubscribe”
We often subscribe to brand newsletters for specific reasons, such as offers or promotions at specific times, but we soon try to unsubscribe, but we don't succeed.
Email Marketing Glossary (SW)
Avoid these types of actions if you don't want to harm your own brand, and keep an easy and visible unsubscribe link in your emails . Otherwise, you run the risk of users directly marking your emails as spam, which is much worse in the long run.
Because, dear reader… A user unsubscribing is not the end of the world!
Unsubscribing doesn't necessarily mean that the user will stop consuming your products or services. They simply want to stop receiving email communications, and I assure you that if - for whatever reason - they have decided that they no longer want to receive emails from your brand, the last thing they want to go through is a tedious unsubscribe process. So: make it easy for them .
Check bounce emails
Equally important is to analyze the engagement of your databases (when their behavior is optimal when receiving your emails), as well as the bounce rate that can also be generated.
On many occasions, users change email accounts, or even close their current ones; for example, in work cases, where individuals change positions and/or companies, and their email address becomes invalid. In these cases, a good Email Marketing strategy is required to prevent (or at least try to reduce) this problem, by regularly auditing (weekly or monthly) your database lists to purge these contacts , and anticipate the action before they can impact and increase your bounce rate.
And, with this, we are not only referring to the content of the emails that are sent to the databases (with all the strategy that this requires), but also to the management, care, maintenance and attention of these databases that, in essence, are the basis of pharmaceutical email list everything: no matter how well prepared and structured our email is (with a CTA that stands out, attractive images, a tempting subject, etc.), it will be of no use if the customer database to whom we send that email fails.
Therefore, and due to the importance of these aspects, we are going to share with you a series of essential points that you should implement when managing your customer database.
Pay close attention and start an effective strategy for managing your Email Marketing databases now.
Post Content
Steps to follow to properly manage databases
Knowing your audience
Privacy Level Control
An easy and visible “unsubscribe”
Check bounce emails
Steps to follow to properly manage databases
Knowing your audience
Remember that Email Marketing is just another digital technique, and as such, it has some considerations that you must keep in mind, just like any other promotion, such as Social Ads, SEO, SEM or Content Marketing, among others.
Knowing your customers to define when and how they like to receive your emails is part of the process you must follow to execute a good Email Marketing strategy. In this sense, it will be of no use to us to create a fantastic communication if we do not get the user to open the email.
And, indeed, to achieve that opening, it is necessary that the message is sent at the exact moment when the user is receptive to it . And, obviously, you can only discover that moment by analyzing your user in depth, that is, by knowing them .
Something as simple as surveys are quick and easy resources that generate high levels of insights and conclusions, which can be of great help to you in defining a much more effective strategy. What are you waiting for to apply them?
Privacy Level Control
Above all, since the new Organic Law on Data Protection has come into force in recent months, the need to authorize any type of permission so that brands can personally address users, especially at the advertising level, has become more than strict .
Therefore, in order to prevent confusion and high bounce rates, it is necessary that - before starting to send mass emails - you make sure that every user who is part of any of your lists is there of their own free will and without any kind of deception.
And, if you have not contacted any of your users for a relatively long time, we recommend that you ask them for permission to receive and send communications again. In addition to being legal, it is what the user will appreciate the most and will position you in their mind as a brand that respects permission levels .
An easy and visible “unsubscribe”
We often subscribe to brand newsletters for specific reasons, such as offers or promotions at specific times, but we soon try to unsubscribe, but we don't succeed.
Email Marketing Glossary (SW)
Avoid these types of actions if you don't want to harm your own brand, and keep an easy and visible unsubscribe link in your emails . Otherwise, you run the risk of users directly marking your emails as spam, which is much worse in the long run.
Because, dear reader… A user unsubscribing is not the end of the world!
Unsubscribing doesn't necessarily mean that the user will stop consuming your products or services. They simply want to stop receiving email communications, and I assure you that if - for whatever reason - they have decided that they no longer want to receive emails from your brand, the last thing they want to go through is a tedious unsubscribe process. So: make it easy for them .
Check bounce emails
Equally important is to analyze the engagement of your databases (when their behavior is optimal when receiving your emails), as well as the bounce rate that can also be generated.
On many occasions, users change email accounts, or even close their current ones; for example, in work cases, where individuals change positions and/or companies, and their email address becomes invalid. In these cases, a good Email Marketing strategy is required to prevent (or at least try to reduce) this problem, by regularly auditing (weekly or monthly) your database lists to purge these contacts , and anticipate the action before they can impact and increase your bounce rate.