PETA launches "Poop in Your Chicken" and humorously highlights the alarming presence of fecal matter in packaged chicken
Posted: Sat Dec 28, 2024 6:08 am
PETA and Great Guns USA present a humorous and unforgettable spot titled, “Poop in Your Chicken.” Directed by Justin Casselle of Great Guns USA, the spot is part of PETA ’s new campaign to get fast food chains and supermarkets to label chicken packages with the amount of fecal matter they contain.
“If you’re eating chicken, you’re eating poop,” reads a news story that the protagonist of the spot reads. Disgusted, she changes the way she sees the world until she can no longer ignore the truth.
PETA decided that the focus of this list of changsha cell phone numbers campaign had to be comedy, to subversively claim animal rights and warn about the presence of fecal matter in packaged chicken. The end result combines madness with morality in a funny way that will stay in the minds of viewers long after watching the spots.
If you cannot view the embedded video correctly, click here .
PETA Executive Vice President Tracy Reiman comments, “Embodiing PETA’s impactful campaigns over the past 40 years, this ad has viewers laughing and craving vegan foods that leave the chickens alone. Humor makes a message stick, and Great Guns USA helped deliver this project with comedy, creativity, and compassion.”
A funny spot that fights for animal rights
Oliver Fuselier, Managing Director at Great Guns USA, adds that “when PETA came to me at Great Guns USA, I was immediately excited about the possibilities of having the talent on my list of ideas.” He adds that “it’s very exciting to be part of an organization like PETA, which fights so hard to stop animal suffering and to do so in such a bold yet comical way.”
Justin Casselle , Director of Great Guns USA, stated that “I was excited (even a little nervous) when I was presented with this opportunity to direct for PETA. There is nothing better in this business than working directly with a client who trusts you and gives you the reins to make your vision a reality. It gives you a strong drive to excel! Ultimately, it all comes down to clear communication, and we had that in spades.
“If you’re eating chicken, you’re eating poop,” reads a news story that the protagonist of the spot reads. Disgusted, she changes the way she sees the world until she can no longer ignore the truth.
PETA decided that the focus of this list of changsha cell phone numbers campaign had to be comedy, to subversively claim animal rights and warn about the presence of fecal matter in packaged chicken. The end result combines madness with morality in a funny way that will stay in the minds of viewers long after watching the spots.
If you cannot view the embedded video correctly, click here .
PETA Executive Vice President Tracy Reiman comments, “Embodiing PETA’s impactful campaigns over the past 40 years, this ad has viewers laughing and craving vegan foods that leave the chickens alone. Humor makes a message stick, and Great Guns USA helped deliver this project with comedy, creativity, and compassion.”
A funny spot that fights for animal rights
Oliver Fuselier, Managing Director at Great Guns USA, adds that “when PETA came to me at Great Guns USA, I was immediately excited about the possibilities of having the talent on my list of ideas.” He adds that “it’s very exciting to be part of an organization like PETA, which fights so hard to stop animal suffering and to do so in such a bold yet comical way.”
Justin Casselle , Director of Great Guns USA, stated that “I was excited (even a little nervous) when I was presented with this opportunity to direct for PETA. There is nothing better in this business than working directly with a client who trusts you and gives you the reins to make your vision a reality. It gives you a strong drive to excel! Ultimately, it all comes down to clear communication, and we had that in spades.