Content Marketing

[Reddi2]

It is difficult to assess how much content is a selling tool, but there is no doubt that it helps engage the audience and motivates them to make a purchase. When users visit an online store website, they make a choice in favor of a specific product, inspired by texts, videos, beautiful photographs.

Unlike other advertising tools, in content marketing you do not place ads for goods and services directly, but offer them in a native format. This implies the creation, placement and distribution of such content that will be useful or interesting to the target audience. Therefore, the selling factor here is expertise and quality. Through content, you convey experience, knowledge, thereby building trust among potential buyers.

For example, the FOAM online store is more like a fashion magazine features of our database service than a simple store. The user can not only buy a product, but also read useful materials about skin care (by the way, blogging on the site has a positive effect on SEO indicators).

online store promotion strategy
Source: official website of the FOAM online store
Content can be repackaged for different formats and platforms: for a blog, prepare product reviews, articles that answer frequently asked questions; for social networks, prepare how-to cards, reviews, memes, and announcements; for content platforms (Zen, video hosting, streaming) prepare articles and videos with life hacks, podcasts; for Pinterest, prepare pictures that you want to save.

Efficiency depends on how well the team created the content and how actively it distributes it to different platforms.

The only drawback of content marketing as a tool is that it does not generate sales directly - it is not entirely correct to assign such responsibility to it. But it is with its help that you can build long-term and trusting relationships with your audience.