Conducting an analysis

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To conduct a SWOT analysis, you need to take three steps: set goals and objectives, determine the strengths and weaknesses of the business, identify opportunities and threats. Let's look at the steps in more detail.

Set goals and objectives
There is no need to conduct a SWOT analysis for the sake of it. It is better to think in advance how to use the results in business work. This requires a goal and objectives.

A goal is a result that needs to be achieved. For example, the goal of the analysis may be to open new points of sale with minimal financial losses. In order not to burn out at the start, with the help of a SWOT analysis, the owner:

discovers the strengths of his business;
finds flaws in the business model;
identifies factors that will help to quickly achieve payback;
identifies risks that may result in financial losses.
Tasks are intermediate stages of work that are necessary to utilization of mom database achieve the goal. They are based on the SWOT conclusions.

For example, if the owner has purchased expensive equipment for a point of sale on the outskirts of the city and is afraid of its theft, he can buy insurance. It turns out that registration of insurance is one of the tasks. If it is solved, the business will get closer to the goal.

Identify the internal factors that influence development
The next step is to identify the strengths and weaknesses of the company, project or department. There are different ways to do this, for example, you can:

get feedback from customers;
study support requests;
conduct cast developments of the target audience;
launch anonymous surveys among employees;
look at the company's accounting records and other financial documents.
Additionally, you can build hypotheses. To do this, you need to answer a number of questions.