How to create a letter for an email newsletter?
Posted: Sat Dec 28, 2024 7:12 am
Once you have decided on the goal and the audience segment you will be addressing, you can move on to creating the newsletter. First, you need to work on the text, and then work on the design (layout) and settings.
We compose text for an email newsletter
One occasion — one letter. Of course, sometimes there are so many occasions and events that you want to tell the user about everything. But you’d better focus on one thing to convey your idea in the text as accurately, succinctly and quickly as possible. Decide what you want to achieve with this letter? A transition to the site, a purchase, registration or just the thought “wow, how useful that was”? Exception: collections, here you cover many occasions at once, but it’s advisable to unite all the news or offers with a common theme — the end of the month, the approach of a holiday, the solution to one issue.
Think about the title and preheader (text after the title). Most likely, you why choose our service yourself are subscribed to many different newsletters - right now, open your mail and see what you are sent, what would you click on? So that's why it is important to put everything at the beginning. If you offer a discount, write about it in the subject line (important: without clickbait and an abundance of emoji, otherwise mail services can ban you).
By the way, it is important to make the sender's name clear and recognizable, so you reduce the risk that the user will add you to spam as an unfamiliar address.
examples of mailings
The screenshot shows different options for subjects, preheaders and senders. Some send letters on behalf of the company, while others add the author's name - test which options will evoke more response from your audience
Simplify the text. Don't make it complicated or ornate, unless it's fiction and your goal is to convey the author's style. Subscribers should immediately understand what you want to say and, most importantly, what is required of them. Avoid passive voice, complex sentences, and bureaucratic jargon.
Don't forget to add a call to action. Don't beat around the bush, say directly what you need from the user. You can add a call to action several times in the letter. And yes, use a verb in the button text: buy, choose, register, get.
We compose text for an email newsletter
One occasion — one letter. Of course, sometimes there are so many occasions and events that you want to tell the user about everything. But you’d better focus on one thing to convey your idea in the text as accurately, succinctly and quickly as possible. Decide what you want to achieve with this letter? A transition to the site, a purchase, registration or just the thought “wow, how useful that was”? Exception: collections, here you cover many occasions at once, but it’s advisable to unite all the news or offers with a common theme — the end of the month, the approach of a holiday, the solution to one issue.
Think about the title and preheader (text after the title). Most likely, you why choose our service yourself are subscribed to many different newsletters - right now, open your mail and see what you are sent, what would you click on? So that's why it is important to put everything at the beginning. If you offer a discount, write about it in the subject line (important: without clickbait and an abundance of emoji, otherwise mail services can ban you).
By the way, it is important to make the sender's name clear and recognizable, so you reduce the risk that the user will add you to spam as an unfamiliar address.
examples of mailings
The screenshot shows different options for subjects, preheaders and senders. Some send letters on behalf of the company, while others add the author's name - test which options will evoke more response from your audience
Simplify the text. Don't make it complicated or ornate, unless it's fiction and your goal is to convey the author's style. Subscribers should immediately understand what you want to say and, most importantly, what is required of them. Avoid passive voice, complex sentences, and bureaucratic jargon.
Don't forget to add a call to action. Don't beat around the bush, say directly what you need from the user. You can add a call to action several times in the letter. And yes, use a verb in the button text: buy, choose, register, get.