This success story demonstrates
Posted: Sat Dec 28, 2024 7:18 am
One of Moderna Digital's success stories focuses on an Ecommerce specialized in the sale and repair of electronic devices , such as cell phones, tablets, computers , video game consoles, etc.
The challenge facing the agency was clear: maximise return on investment (ROI) and reduce cost per lead. To achieve this, they implemented a marketing strategy that ranged from account auditing to website optimisation.
Comprehensive Strategy: Account Audit and Website Optimization
The first crucial step in the process was to conduct a thorough audit of the Google Ads account. This allowed them to identify areas for improvement and establish a solid starting point for our actions.
They then delved into a thorough study of the client’s website, analyzing user experience, landing page efficiency, and navigability.
Campaigns restructured by product categories
One of the pillars of Moderna’s strategy was the restructuring of its advertising campaigns. They decided to organize them by product categories, which allowed them more precise segmentation and greater control over the performance of each category.
This segmentation also helped them tailor their approach to specific customer needs, depending on the type of device or spare part they were looking for.
Combining search campaigns and maximum performance
To maximize ecommerce visibility , we combine search campaigns with high-performance campaigns.
This allowed us to take full advantage of all the placements that Google Ads had to offer, increasing ad visibility and reaching a wider audience.
I work in Remarketing
Remarketing played a key role in the strategy. Thanks to this technique, it was possible to attract previous visitors to the website, reminding them of our products and promotions.
This not only improved customer loyalty but also increased conversions.
Amazing Results in 10 Months
Within a period of 10 months , the efforts of the Madrid-based marketing agency paid off in an impressive way. More than €11,000 was invested in Google Ads, and the conversion value reached figures of more than €500,000.
However, the true measure of success lies in the cost per conversion, which decreased by an impressive 78.75%. This means that a return on investment (ROAS) cambodia whatsapp data of 479% was achieved, proving the effectiveness of the strategy.
Conclusion
how a solid and well-executed strategy can transform an eCommerce business. By focusing on restructuring campaigns, combining different types of ads, and using remarketing intelligently, we were able to maximize ROI and significantly reduce the cost per lead.
This comprehensive approach resulted in a successful business transformation and exceptional ROI in just 10 months.
Contact the agency and discover how Moderna Digital can help you improve your e-commerce sales and lead capture. You are just a click away from achieving your business goals.
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The challenge facing the agency was clear: maximise return on investment (ROI) and reduce cost per lead. To achieve this, they implemented a marketing strategy that ranged from account auditing to website optimisation.
Comprehensive Strategy: Account Audit and Website Optimization
The first crucial step in the process was to conduct a thorough audit of the Google Ads account. This allowed them to identify areas for improvement and establish a solid starting point for our actions.
They then delved into a thorough study of the client’s website, analyzing user experience, landing page efficiency, and navigability.
Campaigns restructured by product categories
One of the pillars of Moderna’s strategy was the restructuring of its advertising campaigns. They decided to organize them by product categories, which allowed them more precise segmentation and greater control over the performance of each category.
This segmentation also helped them tailor their approach to specific customer needs, depending on the type of device or spare part they were looking for.
Combining search campaigns and maximum performance
To maximize ecommerce visibility , we combine search campaigns with high-performance campaigns.
This allowed us to take full advantage of all the placements that Google Ads had to offer, increasing ad visibility and reaching a wider audience.
I work in Remarketing
Remarketing played a key role in the strategy. Thanks to this technique, it was possible to attract previous visitors to the website, reminding them of our products and promotions.
This not only improved customer loyalty but also increased conversions.
Amazing Results in 10 Months
Within a period of 10 months , the efforts of the Madrid-based marketing agency paid off in an impressive way. More than €11,000 was invested in Google Ads, and the conversion value reached figures of more than €500,000.
However, the true measure of success lies in the cost per conversion, which decreased by an impressive 78.75%. This means that a return on investment (ROAS) cambodia whatsapp data of 479% was achieved, proving the effectiveness of the strategy.
Conclusion
how a solid and well-executed strategy can transform an eCommerce business. By focusing on restructuring campaigns, combining different types of ads, and using remarketing intelligently, we were able to maximize ROI and significantly reduce the cost per lead.
This comprehensive approach resulted in a successful business transformation and exceptional ROI in just 10 months.
Contact the agency and discover how Moderna Digital can help you improve your e-commerce sales and lead capture. You are just a click away from achieving your business goals.
Newsletter
Subscribe to our newsletter!
Follow MarketingDirecto.com on W