They have been assessed by Google to ensure they meet
Posted: Thu Jan 02, 2025 8:27 am
Do only CMPs certified to implement Google Consent Mode v2 work?
Google-certified CMPs (Consent Management Platforms) are highly recommended, but they are not the only way to implement and manage consent in compliance with Google Consent Mode v2 and privacy laws such as GDPR . Certified CMPs offer several benefits, including:
Compliance Assured : specific compliance and functionality standards, making it easy to implement Consent Mode.
Simplified Integration : Certified CMPs often provide direct integrations with Google Tag Manager and other Google services, making it easier to set up and manage consent for various tracking and advertising tools.
Support and Updates : They receive direct support from Google and are generally kept up to date with the latest guidelines and compliance requirements.
However, using a non-certified CMP does not necessarily overseas chinese in europe data preclude compliance or functionality . A non-certified CMP can still provide effective consent management and integration with Google Consent Mode, as long as:
Be properly designed and configured to collect, store and transmit consent preferences so that it interacts properly with Google Consent Mode.
Comply with all applicable privacy and consent laws and regulations, such as the GDPR, and continually update as such laws evolve.
Provide a clear and compliant user experience, with easily accessible options to grant, deny, or modify consent.
While certified CMPs can provide an additional level of confidence and simplification in implementation, the critical factor is that any CMP used must ensure full compliance with privacy laws and the technical requirements of Google Consent Mode. If a non-certified CMP meets these criteria, it can function as effectively as a certified one, although it may require more attention and verification to ensure everything is configured correctly.
Google-certified CMPs (Consent Management Platforms) are highly recommended, but they are not the only way to implement and manage consent in compliance with Google Consent Mode v2 and privacy laws such as GDPR . Certified CMPs offer several benefits, including:
Compliance Assured : specific compliance and functionality standards, making it easy to implement Consent Mode.
Simplified Integration : Certified CMPs often provide direct integrations with Google Tag Manager and other Google services, making it easier to set up and manage consent for various tracking and advertising tools.
Support and Updates : They receive direct support from Google and are generally kept up to date with the latest guidelines and compliance requirements.
However, using a non-certified CMP does not necessarily overseas chinese in europe data preclude compliance or functionality . A non-certified CMP can still provide effective consent management and integration with Google Consent Mode, as long as:
Be properly designed and configured to collect, store and transmit consent preferences so that it interacts properly with Google Consent Mode.
Comply with all applicable privacy and consent laws and regulations, such as the GDPR, and continually update as such laws evolve.
Provide a clear and compliant user experience, with easily accessible options to grant, deny, or modify consent.
While certified CMPs can provide an additional level of confidence and simplification in implementation, the critical factor is that any CMP used must ensure full compliance with privacy laws and the technical requirements of Google Consent Mode. If a non-certified CMP meets these criteria, it can function as effectively as a certified one, although it may require more attention and verification to ensure everything is configured correctly.