A successful strategy must combine immediacy

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Tools such as chatbots or IVR (Interactive Voice Response) bots allow users to communicate with the dealership 24/7. In addition, if advisors need to make a virtual tour and the customer so desires, you can convert the chat into a video call, thus ending the communication with a human interaction. 3 keys to a phygital experience in your dealership By now, you know that a Phygital approach involves updating your automotive company’s digital marketing strategies to drive consumers to your dealership.


Interaction and immersion. The digital world offers im albania email list mediacy and immersion, while the physical world offers interaction. Here are our 3 key points to keep in mind. 1) Use technology to excel Today, brands are coming up with technological ways to transform the discovery and consideration stages of the sales funnel. Virtual Showrooms will allow you to emotionally engage potential customers with your dealership even before they physically enter, or implement a 360° online experience on your website and chatbots to serve your customers.


These are just a few ways to give your customer a real-world perspective from digital. It’s not just about showcasing the latest models, but about offering an innovative shopping experience that addresses the needs of the new vehicle buyer. 2) Build excellent customer relationships While it is important to take advantage of the benefits of the virtual platform and try to replicate the elements of the physical shopping experience, it is equally important to incorporate the virtual to enhance the real.