Determining your potential buyers
Posted: Thu Jan 02, 2025 8:32 am
Why it is important to qualify your leads Creating campaigns to obtain leads for your business is only a small part of your strategy. Because it will be useless to capture a lot of contacts and pass them on to the sales representative if they have little or no chance of buying. Qualifying leads is essential to effectively addressing sales opportunities. Qualifying your potential clients first will allow you to increase your income.
In addition to increasing your sales, allows you to establ andorra email list ish more personalized communication. This reduces the time from when they learn about the product to when they buy it. Stages of lead qualification Depending on the phase in which they are within the conversion funnel, we can classify prospects in 4 stages: Stages of lead qualification Information Qualification Lead (IQL): Information Qualified Leads (IQL) are those contacts who have provided their information for us to contact them, but have not yet shown real interest in your products and/or services.
For example, they have sent their email to obtain a downloadable product. At this point, it is advisable to implement email marketing strategies that help the prospect move forward in the purchasing process. Marketing Qualification Lead (MQL): Marketing qualified leads (MQLs) are those prospects who show interest in what your brand offers. This happens when they reach a minimum score that the company defines in advance, in its lead qualification process.
In addition to increasing your sales, allows you to establ andorra email list ish more personalized communication. This reduces the time from when they learn about the product to when they buy it. Stages of lead qualification Depending on the phase in which they are within the conversion funnel, we can classify prospects in 4 stages: Stages of lead qualification Information Qualification Lead (IQL): Information Qualified Leads (IQL) are those contacts who have provided their information for us to contact them, but have not yet shown real interest in your products and/or services.
For example, they have sent their email to obtain a downloadable product. At this point, it is advisable to implement email marketing strategies that help the prospect move forward in the purchasing process. Marketing Qualification Lead (MQL): Marketing qualified leads (MQLs) are those prospects who show interest in what your brand offers. This happens when they reach a minimum score that the company defines in advance, in its lead qualification process.