These campaigns have little to do with the product they sell

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In fact, many times it doesn't even appear. But they are so memorable that they remain in the consumer's mind, thus achieving brand recall. In addition, in a world saturated with advertising, storytelling stands out by generating an emotional impact. It is an excellent asset to reflect the values ​​and essence of a brand. You have to know that it requires a great effort, because your story must inspire joy, tenderness, nostalgia… but never leave the audience indifferent.


Remember, a good story is capable of uniting a lot of angola email list people who identify with it, and it can help you create a community around your brand. 5. Now that you have everything ready, launch your campaign! Landing Page with Gift Guide or Finder: Inspiring and facilitating your customers in their search for gifts is an excellent technique to boost sales and reduce the rate of abandoned carts.


Remember that you must be consistent with the rest of your strategy and have an emotional design that captivates your audience. Email marketing Segment your database so that they may be interested in your offer. It is very important to do this, since during the holiday season, all companies are sending promotions. However, your email, being directed to your segment, and with a personalized subject line, will stand out among the mass messages.