Alt tags help search engines understand the

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Do a good keyword research to find relevant keywords : each product page should include specific keywords that describe the product in detail. Insert the keywords in the H1 title of the product, in the description, in the URLs, and in the alt texts of the images. However, avoid overloading the text with too many keywords ( keyword stuffing ), which could penalize the site.

Create catchy and descriptive product titles: Product titles should be clear, concise, and include targeted keywords. A good title helps both customers quickly understand what you are offering and search engines instagram database correctly categorize your page.
Write detailed product descriptions: Descriptions should be original and provide useful and relevant information for the customer. A complete description improves SEO and drives purchases. Avoid copying descriptions from suppliers or other sites, because duplicate content remains one of the factors that can damage the site's ranking.

Optimize images: Images are important to the shopping experience, but they can also impact SEO. Make sure to resize images to avoid slowing down page loading, and add descriptive alt tags that contain relevant keywords. visual content of your page, and are also useful for improving UX (User Experience).

Use SEO-friendly URLs: Shopify automatically generates URLs for your product pages, but you can always edit them to make them more SEO-friendly. A short, descriptive URL that includes your product’s primary keyword will improve its visibility on search engines.
Configuring basic SEO settings (title tags, meta descriptions)

In addition to optimizing individual product pages, it is important to correctly configure basic SEO settings: the title tag, meta description and other configurations that help search engines better understand your site and display it in search results.