Do you know what a person does before buying a vehicle

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Previously, the process began by going to dealerships where they would look at all kinds of cars before deciding which one to buy. Now, with easy access to the Internet, buyers choose to research different online sources to learn about cars and compare them with each other. In this way, they choose the options that best suit their needs and finalize their purchase at the point of sale.


But at what point does the dealership start to belarus email list get involved with the customer? The answer is simple, right in the research. At that moment when the person is browsing the Internet is where your dealership should appear, providing all the information they need to make their decision. And how can this be achieved? With the vertex method . We developed this method at Plug My Brand, with the aim of offering the necessary tools to meet your goals and increase your sales.


This method was developed with 5 realities in mind that are currently present in the automotive market: 55% of car purchasing decisions are influenced by interactions in the digital environment. 92% of people do online research before buying a vehicle. And 74% of them said that their research process on their smartphone influenced their purchasing decision. Before heading to the point of sale, 1 in 3 users use their mobile device as part of their research, from there they look for the nearest dealership to go to or call one from their cell phone.