What is SXO and why is it important?
Posted: Thu Jan 02, 2025 10:12 am
For this to be possible, all available assets of a digital strategy must be intelligently exploited .
Starting from the site, often the hub of conversion activities: technical side, keeping good SEO practices still valid; content side, through effective hooks and angles, coherent texts, videos and images, calls to action, landing pages , quick cart paths, retargeting strategies, etc.
But there is more than just the site. As mentioned, SXO, unlike car owner database traditional SEO, which focuses mostly on positioning a website on Google, involves optimizing the brand's presence for non-linear search paths on multiple platforms, and no longer just on Google.
SXO optimizes the overall user interaction, aiming to maximize conversion along the entire user journey across all channels where the brand can be intercepted.
SXO [ Search Experience Optimization ] refers to the optimization of the search experience based on SEO and UX principles aimed at:
online visibility
User engagement
results = conversions (concrete and measurable actions).
Starting from the site, often the hub of conversion activities: technical side, keeping good SEO practices still valid; content side, through effective hooks and angles, coherent texts, videos and images, calls to action, landing pages , quick cart paths, retargeting strategies, etc.
But there is more than just the site. As mentioned, SXO, unlike car owner database traditional SEO, which focuses mostly on positioning a website on Google, involves optimizing the brand's presence for non-linear search paths on multiple platforms, and no longer just on Google.
SXO optimizes the overall user interaction, aiming to maximize conversion along the entire user journey across all channels where the brand can be intercepted.
SXO [ Search Experience Optimization ] refers to the optimization of the search experience based on SEO and UX principles aimed at:
online visibility
User engagement
results = conversions (concrete and measurable actions).