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The strong growth in consumer

Posted: Thu Jan 02, 2025 10:18 am
by lopebix427
Microcomputing 1,645 +6.0%
Telecommunication 1,703 +8.2%
Office automation 555 +4.0%
Total 6,978 +10.0%
Sources: GfK / in billions of euros

electronics can be explained by two major events: the switch to DTT and the 2016 Euro football championship held in France.

Furniture, the second largest component of the home equipment czech republic telemarketing data sector, is worth just over 9.5 billion per year. This market has been experiencing a complex trend since 2011. While the first half of 2016 recorded a 4.2% increase in sales compared to the previous year, this rate was then reduced by half after a disastrous summer.



Consumers who evolve


In a sector where competition is fierce, each retailer must find effective ideas to attract customers to their store or e-shop. However, consumer habits and practices have changed profoundly over the last decade. What was valid in marketing just a few years ago risks being ineffective and costly, for example, leaflets distributed in letter boxes or inserts published in the written press.

In the digital age, people turn to their smartphones to get information and find out about current promotions. In France, the entire population has a smartphone and around 70% of mobile users connect to the Internet every day. The main use of a smartphone is to send or read an SMS. The second is to browse the Internet. These actions can correspond to private or professional needs. Here we find the main stages of the new customer circuit: searching for information on a product or a brand on the web and being informed of commercial offers by SMS .

Here is a summary table of the figures to remember

Criteria Reference
Mobile phone subscribers
Entire French population 89%
Labor force 98%
Retirees 71%
Other inactive 77%