Budget for advertising It's time to choose how much money you're going to invest
Posted: Thu Jan 02, 2025 10:22 am
But first, you should know that, for example, on Google, advertising is done through a keyword auction. Let's go step by step. When you create your campaign on Google ADS, you must enter the amount you want to spend per day and, almost immediately, you must add the keywords you previously selected.
Google automatically distributes that amount among the number of terms you added and will show you the current cost of the bid, that is, the average of what other companies are paying for benin email list each keyword. With this data, you can decide whether to add more or less money to each keyword separately. As an important fact, if you offer more money to the bid, this does not guarantee you will be at the top of the search results, because Google also considers the same aspects as in SEO (quality of content).
That is, if your bid is not very high, but you meet the requirements of having an optimal, reliable page with valuable content, you can be at the top of the SERP. Now that we know what SEO and SEM are and how they work, we can talk about the main topic that brought us here: their differences. Main differences between SEO and SEM: Position in the SERP We can say that their main difference is that one positions the web page organically (SEO) and the other with paid ads (SEM), and this affects the position in which it appears in the search engine results:SERP When you do an internet search, the first three results that appear are SEM and you can identify them because they have the word “Sponsored” in bold.
Google automatically distributes that amount among the number of terms you added and will show you the current cost of the bid, that is, the average of what other companies are paying for benin email list each keyword. With this data, you can decide whether to add more or less money to each keyword separately. As an important fact, if you offer more money to the bid, this does not guarantee you will be at the top of the search results, because Google also considers the same aspects as in SEO (quality of content).
That is, if your bid is not very high, but you meet the requirements of having an optimal, reliable page with valuable content, you can be at the top of the SERP. Now that we know what SEO and SEM are and how they work, we can talk about the main topic that brought us here: their differences. Main differences between SEO and SEM: Position in the SERP We can say that their main difference is that one positions the web page organically (SEO) and the other with paid ads (SEM), and this affects the position in which it appears in the search engine results:SERP When you do an internet search, the first three results that appear are SEM and you can identify them because they have the word “Sponsored” in bold.